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WPC Exclusive: Interview with Calice Becker on Perfumery and Creativity

Jun 23rd, 2016

Deniz Ataman

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"As a perfumer, we don't realize the magnitude of helping people...Art is linked with memory and creation." - Calice Becker

How does perfumery connect us to our past and future? Calice Becker, vice president perfumery, Givaudan, tells Perfumer & Flavorist her thoughts on perfumery and the role it plays in memory during the 2016 World Perfumery Congress in Miami Beach, Florida.

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