Kao Corporation has announced it will use 100% recycled polyethylene terephthalate (PET) plastic for its packaging* for the first time in Japan, starting April 2021.
The plastic will be used for its new range of Attack ZERO laundry detergent products and Cucute Dishwashing Foam Spray bottles.
Kao intends to switch over to using 100% recycled PET for its household and personal care packaging using PET bottles by 2025.
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The company already uses 100% recycled plastic for its shampoo, conditioner and body wash packaging in Taiwan, and 50% for Jergens body wash in the Americas and Guhl shampoo in Europe.
*Excluding colorants, label film, pumps and caps.