Pepsi has launched a “SMOKED A Grilling Inspired COLAogne” in collaboration with Chef Bobby Flay. The fragrance, “SMOKED,” is the world’s first-ever COLAogne, designed to "evoke the unmistakable scent combination of Pepsi and a flame-fired grill."
This limited-time offering (LTO) is described to boast a unique caramel flavor and bright citrusy notes designed to make every flame-kissed bite of grilled food taste better.
“All summer long, Pepsi is celebrating that grilling is #BetterWithPepsi, and that every night can–and should–be a grill night,” said Jenny Danzi, senior director brand Pepsi. “Now, we’ve invented ‘SMOKED: A Grilling-Inspired COLAogne’ with Chef Bobby Flay. The world’s first-ever COLAogne is designed to reinforce just how well grilling and Pepsi go together. You don’t even need to fire up the grill to experience the joy of Pepsi and grilling – you can bask in the unapologetically delicious scent everywhere you go."
SMOKED is described to boast a unique caramel flavor and bright citrusy notes designed to make every flame-kissed bite of grilled food taste better.courtesy of Pepsi
This LTO launch is paired with a Better with Pepsi Grill Dad Giveaway in honor of Father's Day. Fans can enter to win a 50ml bottle of "SMOKED A Grilling Inspired COLAogne," alongside grill dad apparel and grilling accessories. Fans can enter the raffle by sharing a photo of their "Grill Dad" in action on social media, tagging @Pepsi and #GrillDadSweepstakes. Sweepstakes ends 6/16/24. See Official Rules (http://www.pepsigrilldad.com/).
