Viktor&Rolf Announces FKA Twigs as the Face of Good Fortune

Jul 12th, 2022

Good Fortune by ViktorRolf (PRNewsfoto/Viktor&Rolf Fragrances)

Good Fortune by ViktorRolf (PRNewsfoto/Viktor&Rolf Fragrances)

Courtesy of Press Release

Viktor&Rolf has announced FKA Twigs, singer, dancer and actress, is the face of Good Fortune, its new fragrance.

Related: Viktor&Rolf Launches Spicebomb Infrared Fragrance FKA Twigs for ViktorRolf by SeanSeng (PRNewsfoto/Viktor&Rolf Fragrances)Courtesy of Press Release

Good Fortune is a women's floral fragrance, with velvety, solar jasmine notes. It is also formulated with bourbon vanilla, ethically sourced in Madagascar.

Viktor Horsting and Rolf Snoeren, Viktor&Rolf designers, said in a press release, "We've been fans of Twigs for years, and we're happy to welcome her to the Viktor&Rolf family. Not only is she one of today's biggest pop stars, she's also hugely creative. She's an icon and absolutely the right personality for Good Fortune."

Want to know everything going on in flavor & fragrance? Sign up for P&F+'s newsletter. You can also follow along on Instagram and LinkedIn.

You can find footage from our travels by following P&F+ on LinkedIn, Facebook and Instagram.

On the Road with Perfumer & Flavorist+

How you can follow along with P&F+ event coverage.

The dsm-firmenich principal perfumer shares their journey to fragrance and their experiences during tenure.

Principal Perfumer Gabriela Chelariu Shares Projects Wins & Industry Insights

The dsm-firmenich principal perfumer shares their journey to fragrance and their experiences during tenure.

Perdon Rupnow reproduced one of her favorite French desserts the Paris-Brest puff pastry base garnished with hazelnut praliné and cream by using five different pyrazines to complete her vision.

A Love Letter to Pyrazines from a Perfumer

Perfumer Delphine Perdon Rupnow shares her notes on pyrazines in fragrance formulations.

An immersive journey through the world’s finest fragrances

An immersive journey through the world’s finest fragrances

Esxence – The Art Perfumery Event is unwrapping its fourteenth edition, scheduled from 6 to 9 March in Milan. More than 360 brands from 30 countries embodying the excellence of niche perfumery.

Since 2010, LUZI has continuously invested in new talents, the optimization of its business model and has aggressively internationalized, opening seven sales offices across four continents, a production facility in Malaysia and a creative lab in Paris.

LUZI Discusses Family Legacy & The Next Generation

Discover LUZI company strides, corporate updates and partnership goals.

Ourside Brings Conscious, Luxury Fragrance to Bergdorf Goodman: Q&A with Founder Keta Burke-Williams

Ourside will debut at Bergdorf Goodman with full sizes ($196/50 ml) of each of the brand’s scents: Dusk, Moon Dust and Nostalgia.

The upcoming WPC session also pays tribute to the 150th anniversary of vanillin and will share a retrospective of the iconic ingredient and how it became and continues to remain a staple in fragrance.

Exploring 150 Years of Vanillin at World Perfumery Congress 2024

Symrise VP senior perfumer, Alienor Massenet, alongside a TBA R&D counterpart, are set to share their close collaboration on inventing new ambers.

Le Monde Gourmand Available at Ulta Beauty

The initial assortment at Ulta Beauty will feature seven of the brand's beloved eau de parfums including fan favorites Crème Vanille, Chai Épicé, and Santal Supreme, along with their Parfums De Voyage Set.

'Whenever asked for a piece of advice on how to navigate the personal care market, I have always recommended that people shop fragrance-free,' said Gregg Renfrew, founder and CEO of Beautycounter.

Beautycounter's Clean Eau De Parfum Targets the 'Fragrance Loophole'

The brand argues that consumers should have greater visibility into the materials they put on their bodies.

MCM Crush is composed with more than 66% biodegradable ingredients and employing more than 83% of its components crafted using green chemistry principles.

MCM Debuts MCM Crush Fragrance

The fragrance pays homage to the magnetic and playful energy that arises when women uplift and support each other.

In Ana Paula Mendonça’s new role, she is designed to lead IFF’s Scent business unit, which includes fine fragrance, consumer fragrance and fragrance ingredients.

IFF Names Ana Paula Mendonça as President of Scent

In Mendonça’s new role, she is designed to lead IFF’s Scent business unit, which includes fine fragrance, consumer fragrance and fragrance ingredients.