Hoohaa, a U.K. niche fragrance subscription service, is launching its first edition series called Cosmic Incense by Harry Sherwood.
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Cosmic Incense notes include:
- Raspberry leaf, pink pepper, sugarplum;
- Olibanum oil, Elemi, olibanum resinoid;
- Cistus, patchouli, nagarmotha, clearwood and sandalwood
The fragrance is said to be a modern take on the traditional incense of ancient ceremonies. It is an extrait de parfum with 20% fragrance oil concentration and comes in a 30 ml bottle currently available for pre-order.
Harry Sherwood is an emerging British perfumer, who has previously apprenticed with master perfumer Christophe Laudamiel and Sarah McCartney of 4160Tuesdays. He has also created fragrances for independent niche perfume and candle brands and made a series of scents for Google’s launch of the Pixel Smartphone.
Brooke Belldon, perfume curator, said, “We wanted to do something really special for our subscribers to celebrate our first holiday season with them. We knew we wanted an incense, but all of the scents that brands had sent us to consider traveled the same familiar territory we’ve all smelled before. I rang up Harry to ask if he had any orphaned perfumes that might fit the bill.”
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