Create a free Perfumer & Flavorist account to continue reading

Juicy Couture Says Yes to Oui

Aug 8th, 2018
Eden Stuart
850x425_juicyoui

Juicy Couture has launched its latest fragrance, Oui Juicy Couture.

Designed to be “playful” and “provocative,” the fragrance features top notes of pear blended with a watermelon and Acai tea accord; heart notes of wild tuberose, jasmine buds absolute and honeysuckle; and a base of amber resins, captive musks and a techno woods accord. 

The scent is housed in a contemporary, decanter-shaped bottle with dual colored glass of soft pink and red-orange. It is accented with an oversized gold chain and logo pendant, and a modern crystal topper.

Oui Juicy Couture’s pop-art inspired campaign features brand ambassadors Devon Windsor, India Graham, Gizele Oliveira and Luping Wang shot by Quentin Jones. The fragrance is available at Macy’s and Ulta.

More in Fine Fragrance
Travis McIntosh, CEO of supplier Perfumer’s Apprentice and its consumer brand, Scent Trunk, noted, 'As an online retailer, ScentFest SF was such a fun way to meet so many people who know the Scent Trunk brand and an exciting venue for our fans to share stories of how they connect with our line, and seeing the excitement on their faces when being introduced to our new Whisper of Melancholy launch of four new fragrances!'
ScentFest SF Makes a Big First Impression
More than 4,000 fragrance lovers, 100+ niche brands and a who’s who of perfumery converged in San Francisco for the inaugural ScentFest SF, signaling the growing appetite—and cultural momentum—behind independent and niche fragrance.
Aug 14th, 2026
Fragrance is stepping out from the broader personal care ingredient mix with the launch of the Fragrance Zone at in-cosmetics Asia 2026, reflecting the growing role of scent in product differentiation, mood and self-expression across APAC.
Fragrance Gets Its Own Spotlight at in-cosmetics Asia
A new Fragrance Awards program will add a competitive element, with international fragrance experts judging innovations showcased in the Scent Bar and attendees voting for their favorites.
Aug 13th, 2026
'[L]arger/international customers require compliance to foreign standards such as Leaping Bunny, EU standards compliance, etc.,' says Cohere Beauty's John Nolfi. '[T]he trend is more about being able to support 'clean' formulations with some data.'
Cohere Beauty Rides Fragrance Boom With Speed, Scale and Flexible Formats
Notably, the Cedar Grove site runs on 85% solar power, adding a sustainability angle to a fragrance operation designed for both flexibility and scale.
Aug 13th, 2026
Today’s breakthroughs are delivering greater diffusion, longer-lasting impact, richer textures and entirely new interpretations of beloved floral notes.
Disrupting the Bouquet: New Floral Fragrance Materials
Redefining rose, jasmine, muguet and more with emerging technologies.
Aug 3rd, 2026
According to iRomaScents, its technology can identify fragrance preferences and deliver personalized recommendations in under a minute. The company says the platform has demonstrated conversion rates of more than 90%, compared with the typical 5% to 10% conversion rates associated with conventional fragrance retail.
How AI Actually Picks Your Fragrance
According to iRomaScents, its technology can identify fragrance preferences and deliver personalized recommendations in under a minute.
Jul 31st, 2026
Snif positions the fragrance as capturing 'sun-warmed fruit blossoms, sesame milk accord and woody musks' in a composition that draws attention before lingering close to the skin.
Snif Expands Ulta Beauty Partnership With Nationwide Rollout of Notewrks Men's Fragrance Line
Created by Ugo Charron of Mane, Double Take opens with apricot and orange blossom before unfolding into a distinctive Sesame Milk Accord.
Jul 31st, 2026
'Our teams will kick off the transition in September,' Hieronimus said, adding that the company expects to launch its first Gucci products in early 2028.
L'Oréal Sees Gucci as Its Next Luxury Beauty Powerhouse, Targets Early 2028 Launch
Gucci represents a massive opportunity because the beauty business remains relatively small compared with the strength of the fashion house.
Jul 31st, 2026
'I am thrilled and honored to join Dossier,' Curti said. 'For years, I have applauded its growth, its unprecedented fragrance quality at fair prices, and its ability to build community and, ultimately, an extremely relevant, young, and cool brand.'
Dossier Taps Former Coty and J&J Executive Stefano Curti as Executive Chairman
Dossier CEO Sergio Tache described the appointment as a pivotal moment for the company.
Jul 30th, 2026
The fragrance opens with fraise des bois, pear blossom and Green Mandarin LMR (sourced from Sicily and Calabria), leading into a heart featuring Cristalfizz, orange flower LMR, orris and jonquille absolute LMR—a deliberate nod to the narcissus note that defined the original White Diamonds.
Carlos Benaïm Revisits White Diamonds With IFF's Natasha Côté-Mouzannar for a Modern Icon
The perfumers focused on preserving the scent's unmistakable radiance while updating its olfactive signature.
Jul 20th, 2026
Moroney said she spent more than 18 months developing the fragrance, describing it as 'fresh, effortless, and meant to be an everyday signature.' She also incorporated handwritten lyrics from her song You Shine onto the bottle as a reminder that 'the most beautiful things come from broken pieces.'
Takasago Perfumer Michelle DeFina Crafts Mineral-Floral Signature for Megan Moroney's Debut Fragrance, Calliope
The composition reflects the continued popularity of mineral-amber floral fragrances.
Jul 17th, 2026
The launch marks Valentino Beauty's first major prestige fragrance franchise since 2020 and pays tribute to the original Vendetta, introduced by founder Valentino Garavani in 1991. The new duo is positioned around the concept of 'us against the world,' celebrating emotional authenticity in an increasingly algorithm-driven culture.
Valentino Beauty Unveils Vendetta, First Prestige Fragrance Franchise in Six Years
The launch pays tribute to the original Vendetta.
Jul 14th, 2026