According to a recent Harper’s Bazaar article, Dubai-based Huda Beauty is launching a fragrance brand. The company is prepping to leverage its industry-leading social media game to pursue the dynamic world of Instagram-ready fragrance brands. (See also: KKW Fragrance.)
Though details on the fragrance have yet to be released, news of the perfume broke during Huda’s Facebook Watch reality show. In the episode, founder Huda Kattan traveled to Grasse, France and discussed the scent of rose. Recently, Kattan was ranked 37th on Forbes’ list of America’s Richest-Self-Made Women, which also included Kylie Jenner at number 27.