Niche indie fragrance brand Parfums Jazmin Saraï is celebrating its fourth year in business with a rebrand and two new fragrance launches.
Created by artisan perfumer Dana El Masri, the line of scents is inspired by sound, synesthesia and the simultaneous experience of music and perfume. To celebrate its fourth year in business, the newly rebranded Jazmin Saraï includes two new perfumes, Ma're and Nar. Inspired by the Middle East, the Ma’re fragrance features lemon, yuzu, fig, cedar, cypress, neroli and sea notes, while the Nar fragrance features notes of coriander, cedar, amber and guaiac wood.
“I asked myself, ‘What if I created a line that was more based on experience than product?’ A way to make the perfume world more accessible. I had made so many connections between scent and sound. Just like music, perfumes can help you travel through space and time without ever leaving home,” said Masri. “I am happy and grateful to be able to bring my vision to life and to celebrate four years of creation. The line has come a long way, with a reinvigorated look. I am also very excited to share my two latest perfumes, inspired by the Middle East and my lineage.”