Indian Brand LilaNur Parfums Launches in U.S.

LilaNur Parfums' debut launch in the United States includes seven eau de parfums and three oil-based attars.
LilaNur Parfums' debut launch in the United States includes seven eau de parfums and three oil-based attars.

India’s first luxury fragrance house, LilaNur Parfums, is launching in the United States with a range of parfums and oil-based scents with formulations inspired by traditional Indian ingredients.

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LilaNur Parfums celebrates India’s flora and olfactory riches through the lens of French perfumery. Its range includes seven eau de parfums and three alcohol-free, oil-based attars called Attar Absolus.

The eau de parfums were created by four French perfumers, Honorine Blanc, Olivier Cresp, Fabrice Pellegrin and Clément Gavarry.

Malli Insolite features notes of jasmine sambac, jasmine grandiflorum, pink pepper, tuberose and mineral.

Rajni Nocturne features notes of tuberose, jasmine grandiflorum, ylang ylang and musk.

Davana Cèdre features notes of davana, cedar, pink pepper, angelique, cassis and musk.

Agar Épicé features notes of oud, ginger, cypriol, guaiac wood, sandalwood and leather.

Gul Rouge features notes of rose centifolia, rose damascena and honey.

Vettiver Mousson features notes of vetiver, jasmine sambac, ylang ylang and guaiac wood.

Incarnation features notes of jasmine, rose, vetiver, orris, black pepper, patchouli, labdanum and aldehydes.

The eau de pafums are available individually as 3.4 oz bottles and in the discovery set as 0.5 oz bottles.

For its Attar Absolus line, LilaNur Parfums collaborated with the Firmenich innovation lab in Grasse to develop a proprietary infusion process in which floral extractions are macerated for 100 days with sustainable sandalwood oil, resulting in modern attars.

LilaNur Parfums currently offers Rose Attar Absolu, Jasmin Attar Absolu and Tubéreuse Attar Absolu in 1 oz bottles.

Anita Lal, founder of LilaNur Parfums, says, “True luxury is in the details of everyday living. It is in being surrounded by pure and natural scents and materials that have been handcrafted and thoughtfully designed to engage the spirit.”

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