Sparti Scents launched its first fragrance collection featuring three fragrance coolers, Dance, Spring and Love Sparti.
The brand is exclusively available on the Walmart website as well as in select stores during the 2021 holiday season, with plans to expand the brand to more than 1,700 Walmart stores in Spring 2022.
Spring Sparti includes top notes of grapefruit, mandarin and nectarine; middle notes of white peony, ginger lily and orris and base notes hold musk, amber and vanilla.
Dance Sparti features top notes of star fruit, frozen lemon and coriander leaf; middle notes of orange flower, Narcisse and passionflower and base notes hold sandalwood, musk and amber.
Love Sparti features top notes of floral, hyacinth and fruit; middle notes of herbal lavender and balsamic and base notes hold white musk, cream wood and patchouli.
Sparti Scents is targeting Gen Z in its mission to be a community-based fragrance brand with social media savvy. The brand will use TikTok, Spotify playlists, QR codes and vibrant website colors to try to draw in the younger crowd.
The fragrance coolers are delivered in a twist-on swivel stick and use a clean formulation that is alcohol-free. It is packaged in a reusable bag filled with recycled gold and white confetti.
The brand also plans to introduce a portable fragrance, Sparti On-The-Go.
Laurie Tessier, merchandising director at Walmart Beauty, says, “We are so excited to welcome Sparti Scents into Walmart. With its unique fragrance forms, Sparti Scents will support Walmart’s fragrance innovation strategy. Launching Sparti Scents directly at retail for the first time makes this new innovative product even more accessible to our Gen Z customers.”