Authentic Brands Group (ABG), owner of the Elvis Presley brand, has partnered with Bellevue Brands to launch a his and her fragrance line inspired by The King of Rock n’ Roll.
The collection titled, Forever, includes a him and her fragrance.
Forever for Him combines notes of black pepper, fresh aldehydes, sparkling yuzu, gin and tonic accord with a base of vetiver, amber, musk, incense and fir balsam.
Forever for Her contains notes of mandarin, apple blossom, pink pepper and jasmine with musk, ebony woods and crystal amber base notes.
Each fragrance comes in a bottle inspired by Elvis’ microphone.