Viktor&Rolf has selected actress, model, and author Emily Ratajkowski as the face of its new Flowerbomb campaign.
Launched nearly two decades ago in 2005. Flowerbomb is an amber floral fragrance with top notes of bergamot and green tea with a floral heartwith Sambac jasmine, Centifolia rose, freesia, and Cattleya orchid. Its base calls on musk and patchouli mingled with vanilla for a milky, powdery drydown.
Viktor Horsting and Rolf Snoeren, Viktor&Rolf designers, said in a press release, "We have admired Emily Ratajkowski for a long time and we’re happy to welcome her to the Viktor&Rolf family. As her work clearly testifies, Emily is a multifaceted talent. Her wide range of qualities and talents make her into the perfect embodiment of Flowerbomb."
Ratajkowski is an actress, model, author, activist, and entrepreneur. Viktor&Rolf assert that, with her "unapologetically authentic" personality, she "owns her unique femininity, sexuality, and sensuality" as a modern woman.
"So much of what represents femininity is delicate," Ratajkowski said. "I like that Flowerbomb is about strength as much as it is about femininity."