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The Laundress and Aromatherapy Associates Merge Wellness and Cleaning Products

Contact Author Eden Stuart
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The Laundress x Aromatherapy Associates collection features two laundry detergents and two home cleaning solutions.

Though the ways in which COVID-19 has impacted the fragrance industry won’t be fully realized for many months to come, a few things already feel fairly certain: Cleaning products will continue to fly off the shelves, and the rise of the wellness industry will barrel forward with even more strength.

The Laundress and Aromatherapy Associates have joined forces to bring these elements together, combine therapeutic essential oil blends with fabric care and home cleaning formulas into four elegant, multifunctional household products.

The Laundress x Aromatherapy Associates collection features two laundry detergents and two home cleaning solutions, infused with three of Aromatherapy Associates’ signature 100% natural and vegan essential oil blends, which were strategically selected for their optimal properties: Deep Relax, Forest Therapy and Support Breathe.

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Perfumer & Flavorist interviewed Anna Teal, global chief executive officer of Aromatherapy Associates and Gwen Whiting, co-founder of The Laundress, about the launch.

For the full article, please check out Perfumer & Flavorist's January 2021 issue.