Louis Vuitton Releases Pur Oud Fragrance

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The fragrance is refillable in stores equipped with a perfume fountain. Photo: Louis Vuitton.

Louis Vuitton has launched Pur Oud perfume, made with oud assam as 10% of the formula, according to Wallpaper.

Related: Penhaligon’s Debuts Babylon Fragrance

Master perfumer Jacques Cavallier Belletrud composed the fragrance with three ingredients, including two muscs and the essence of oud assam.

The perfume is available at Louis Vuitton's New Bond Street, Sloane Street and Harrods stores.

Pur Oud comes in a 100 ml bottle, which is refillable in stores equipped with a perfume fountain and retails for £1,070. 

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