JAFRA Debuts Unisex Fragrance

Sep 7th, 2021

Kira Haslett

The fragrance falls into the family of amber woody, made with naturally derived ingredients.

JAFRA has debuted its newest unisex fragrance, Nuud.

Combing notes of bergamot, dark vanilla bean and velvety woods, Nuud is fully recyclable and packaged in a carton made from 95% recycled paper.

The fragrance falls into the family of amber woody, made with naturally derived ingredients.

JAFRA's director of worldwide marketing for Fragrance, Elsa Delgado, said, "Fragrance is more than something you wear on your skin, it's part of your sense of style. Designed for all genders, Nuud by JAFRA combines elements of both masculine and feminine fragrances. When you apply it to your skin, it responds to your unique body chemistry to create a customized signature. It becomes an extension of the wearer—a truly unique fragrance for all."
Pascal Gaurin, senior perfumer at IFF, said, "This genderless type of fragrance is something that people are craving and (we're targeting) a generation that doesn't really care about labels. They don't really want something that's masculine or feminine, they just want something that they feel good about. For a very long time, fragrance didn't have a gender. Fragrance has a story, and a story doesn't have a gender. This is a story of unity that I think people will embrace."

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