
The fragrance comes in a lined box from Etro's fabric archives. Photo: Etro.
Etro has launched White Magnolia Eau de Parfum, a universal fragrance.
Related: Louis Vuitton Releases Imagination Fragrance for Men
White Magnolia has notes of wood, bergamot, citrus fruits, cedarwood, magnolia and musk.
Embellished with a paisley pattern on the transparency of the glass and the gold-colored cap, White Magnolia is available in a 100 ml bottle. The fragrance is presented in a box lined with Etro's archive fabrics.
The fragrance retails for €160,00 and is available on Etro's site.
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