Flavor supplier T. Hasegawa released its annual Flavor Trends report for 2025. This report outlines trends related to flavors, consumers, and ingredients, as well as predicting a flavor of the year.
Brown sugar is the 2025 flavor of the year, according to the analysts at T. Hasegawa. This flavor was chosen for its variety of applications across culinary traditions, including baked goods, breakfast foods, and sauces.
“One key factor behind brown sugar’s widespread appeal is its remarkable versatility in the kitchen,” the report states. “This ingredient can be seamlessly incorporated into various food and beverage creations, earning it the title of culinary superstar. Beyond its culinary uses, brown sugar is also prized for adding a hint of nostalgia to dishes, often evoking images of home-baked treats and cozy family gatherings. Its enticing aroma, with notes of caramel and toffee, makes it beloved in countless recipes.”
Report Highlights
- Consumers are looking for “flavor escapism,” or the opportunity to taste fantasy flavors that connect them on an emotional level.
- Nutrition is becoming more personal as consumers seek products specific to their gender.
- As environmental concerns grow for consumers, and increased demand for natural ingredients is expected in the coming year.
