PureCircle Reveals Next Generation of Stevia

After positioning itself as an early stevia pioneer with Reb A, PureCircle has moved into the next generation of low-calorie natural sweeteners with PureCircle Alpha, a better performing stevia sweetener released in September 2011.

The company's Global Technical Center created ready-to-go soft drink, tea, and beverage formulations with the new sweetener, and testing revealed that these products had better taste and sweetness profile than their counterparts made with other stevia sweeteners. The first products made with PureCircle Alpha are expected on shelves in June. 

More in Trends