Asian cuisine is more popular than ever before. In North America, Asian food is currently the fastest growing cuisine in restaurants and home kitchens across the United States. According to a Euromonitora study, sales of Asian QSR food grew by more than 135% over the last 20 years. Mordor Intelligence reported that the ethnic foods market has a CAGR of 11.8%b forecasted through 2026. The rise of Asian foods is reflective of a larger overall trend toward international cuisine, spurred by increasingly adventurous tastes of younger consumers and broadening demand for exciting new food experiences during the pandemic.
Asian cuisine is more popular than ever before. In North America, Asian food is currently the fastest growing cuisine in restaurants and home kitchens across the United States. According to a Euromonitora study, sales of Asian QSR food grew by more than 135% over the last 20 years. Mordor Intelligence reported that the ethnic foods market has a CAGR of 11.8%b forecasted through 2026. The rise of Asian foods is reflective of a larger overall trend toward international cuisine, spurred by increasingly adventurous tastes of younger consumers and broadening demand for exciting new food experiences during the pandemic.
The United States has a long history with Chinese food, dating back to the 19th century, but the Asian food and beverage category is increasingly diverse, with cuisine from Japan, Korea, Thailand, Indonesia, India, Vietnam and many other Asian countries. While the distinct flavors of these countries vary drastically, these cuisines share a tradition of rich flavors, unexpected ingredients and innovative cooking techniques that deliver the bold tastes that consumers are hungry for these days.
With strong demand for Asian cuisine and plenty of compelling flavors and ingredients in this category to explore for new product development, it’s important that we stay updated on the latest trends in Asian foods and beverages.
References:
awww.euromonitor.com/fast-food-in-the-us/report
bwww.mordorintelligence.com/industry-reports/ethnic-foods-market
For the full article, please check out the Perfumer & Flavorist+ April 2022 issue.