With a long history of restaurants playing a crucial role in the introduction of Asian food and beverage flavors to U.S. consumers, brands should pay close attention to the ingredients and flavors that are emerging on menus today.
Asian cuisine is more popular than ever before. In North America, Asian food is currently the fastest growing cuisine in restaurants and home kitchens across the United States. According to a Euromonitora study, sales of Asian QSR food grew by more than 135% over the last 20 years. Mordor Intelligence reported that the ethnic foods market has a CAGR of 11.8%b forecasted through 2026. The rise of Asian foods is reflective of a larger overall trend toward international cuisine, spurred by increasingly adventurous tastes of younger consumers and broadening demand for exciting new food experiences during the pandemic.
