IFF Announces Opening of Shanghai Creative Center

International Flavors & Fragrances (IFF; New York) has opened a creative center in Shanghai to service customers there and the rest of Asia. Located at The North in the Putuo district of Shanghai, the center houses flavor and fragrance creation and application facilities, and a consumer insights center. Of the new center, Robert Amen, chairman and CEO of IFF said, “IFF is dedicated to helping our customer grow their brands … to deliver on this, we must invest in material science, creativity, and consumer insights.”