PepsiCo announced the release of a new flavor of Mountain Dew, MTN Dew Ice. The lemon-lime flavored soft drink is clear in color, and includes real fruit juice.
The flavor can be found in retail stores around the country in three formats: 20 oz. bottles, 2 liter bottles, and 12 oz. cans in packs of 12.
"We're thrilled to introduce a new product to the Mountain Dew portfolio and give Dew Nation a clear, refreshing, lemon-lime Dew. We know we can deliver an incredible beverage that hits on the crisp and refreshing cues people want," said Roberto Rios, PepsiCo North America Beverages’ senior vice president, marketing, carbonated soft drinks. "True to our brand, MTN Dew Ice represents the bold lifestyle of Dew Nation, and we'll be there to help them refresh, recharge and fuel their pursuits."
Along with the original flavor, Mountain Dew’s permanent product line includes Mountain Dew Code Red, Mountain Dew LiveWire, Mountain Dew Throwback, Mountain Dew Pitch Black, Mountain Dew Voltage, Mountain Dew White Out and Mountain Dew Kickstart.