Hi-Chew has partnered with Menchie’s Frozen Yogurt to create a new frozen yogurt flavor, Hi-Chew Raspberry.
Related: Hi-Chew Releases New Flavor in Stand Up Pouch
The limited-edition offering takes inspiration from one of Hi-Chew's newest flavors, raspberry, which debuted earlier this year within the Berry Mix.
Hi-Chew Raspberry will be available at participating Menchie’s nationwide stores throughout July 2021.
This is the fourth collaboration between Hi-Chew and Menchie’s. The two brands teamed to previously create dragon fruit, mango and passion fruit frozen yogurt.
Tatsuya Takamiya, chief marketing officer of Morinaga America, Inc., said, “We’ve really enjoyed our ongoing collaboration with the team at Menchie’s. Our Berry Mix launch, particularly the raspberry flavor, received an incredible consumer response. We knew this would be the flavor we’d be bringing to life in frozen treat form.”
Elizabeth Berry, vice president of marketing at Menchie’s Frozen Yogurt, said, “We have continued to see great success through our partnerships with Morinaga America, Inc. and are thrilled to launch the delicious raspberry flavor, throughout the month of July. We are committed to offering high-quality frozen treats that appeal to consumers of all ages and are confident that our guests will love our HI-CHEW Raspberry flavor.”
Want to know everything going on in flavor & fragrance? Sign up for P&F+'s newsletter. You can also follow along on Instagram and LinkedIn.
