Sensegen (a division of Blue California ingredients) announced its natural fragrance survey results, gearing up for exhibiting its “New Naturals” initiative at the World Perfumery Congress (WPC), Booth #523, June 29–July 1, 2022, in Miami, Florida.
Sensegen’s New Naturals are bio-designed fragrances that are natural (plant-based), safe and sustainable. The New Naturals are said to perform and are as pleasant as synthetics, yet more complex than blends of essential oils.
Sensegen asked 1,000 consumers about their personal care routines and beauty regimens in an online survey. Survey respondents were also asked about their attitudes and understanding of personal care/beauty care products as it relates to scented, as opposed to unscented products, label reading, purchase decision influencers, and familiarity and understanding of natural fragrances.
While 66% of consumers said natural fragrances were naturally derived fragrances, approximately 14% thought it meant no added fragrance, and 5% said it was the same as unscented.
Later, survey participants were shown an explanation of New Natural Fragrances and a product concept containing the new natural fragrance. The data shows that 74% of those respondents would choose the New Natural fragrance concept versus the synthetic. This was a 5% increase over consumers’ choice before being presented with information on the new natural fragrance.
Angelique Burke, senior perfumer at Sensegen said, “We’re very excited to share our results of the natural fragrance survey, revealing consumer knowledge of natural fragrances and what is appealing, trend-setting in personal care and beauty products. The era of true natural perfumery is here; we are bringing nature back into perfumery by harnessing classic fragrance molecules from biology rather than deriving them from petroleum.”
Burke added, “The lack of availability of natural musks, combined with the ubiquity, performance, and wide acceptability of this olfactive character, has created a huge challenge for natural fragrances to compete in the marketplace. Today, Sensegen can offer a far-reaching range of natural and sustainable creations, which proudly stand their ground in the market.”
Natasha D’Souza, senior director, global sensory and consumer insights at Blue California, said, “From this natural fragrance survey, we concluded that there’s a gap in understanding and awareness regarding such terms used in labeling fragrance and fragrance-related statements. There hasn’t been a better time for brands to make exceptional, sustainable products and educate consumers on how they are adopting a more natural position for the benefit of the planet and humankind.”
Interested parties and media members inquiring about the natural fragrance survey can stop by Sensegen’s booth #523 at the WPC. The Sensegen booth will have smelling products from sustainable, 100% bio-based materials. Fragrances include samples of fine fragrance, personal care and home care.