Earlier this month, the Asia Fragrance Festival brought together regional creators and global industry stakeholders under the theme “Connecting Asian Fragrance, Dialoguing with the Global Perfume Industry.” Held April 11–12, 2026 in Kaohsiung City, Taiwan, the event showcased the growing influence of Asian perfumery, featuring brands from across Taiwan, Japan, Korea and Southeast Asia alongside a robust program of forums, workshops and sensory experiences.
Across two days, discussions spanned storytelling in scent, sustainability, data-driven trend forecasting and cross-border market strategies, highlighting both the creative diversity and commercial momentum of the region. Aurélie Colin-Thévenet
Across two days, discussions spanned storytelling in scent, sustainability, data-driven trend forecasting and cross-border market strategies, highlighting both the creative diversity and commercial momentum of the region.
Held April 11–12, 2026, the event showcased the growing influence of Asian perfumery, featuring brands from across Taiwan, Japan, Korea and Southeast Asia alongside a robust program of forums, workshops and sensory experiences.Aurélie Colin-Thévenet
Collaborations with France’s GCC network underscored the festival’s international ambitions, positioning scent as a cultural and economic bridge. By combining exhibitions, educational sessions and hands-on perfume-making, the event reflected a broader shift: Asian fragrance is no longer emerging—it is actively shaping the global olfactory landscape.
Aurélie Colin-Thévenet, CEO of Lux Lingua and editor-in-chief of Entente Cordiale, who took part in the event, noted that the festival underscored the rising global positioning of Asian perfumes.Aurélie Colin-Thévenet
Aurélie Colin-Thévenet, CEO of Lux Lingua and editor-in-chief of Entente Cordiale, who took part in the event, noted that the festival underscored the rising global positioning of Asian perfumes, alongside growing regional collaboration—highlighted by a new agreement between Thailand and Taiwan to strengthen production and international expansion.
Discussions emphasized the need for Asian fragrance storytelling to develop an authentic voice rooted in local traditions. Aurélie Colin-Thévenet
Strong public engagement was evident, Colin-Thévenet noted, with perfume-making workshops fully booked, while discussions emphasized the need for Asian fragrance storytelling to develop an authentic voice rooted in local traditions.
Building on this momentum, organizers confirmed a second edition is planned for April 2027.
