FiFi Finalists Announced

The Fragrance Foundation has announced the finalists for the 2009 Fragrance of the Year FiFi Awards. A finalists breakfast will take place on April 24 at New York's Mandarin Oriental Hotel, which will honor winners of the following categories: Best Packaging (Men’s and Women’s) Popular Appeal and Prestige; Best Media Campaign (Men’s & Women’s); Bath & Body Line; Interior Scent Collection; Fragrance Hall of Fame. This will be followed by the FiFi ceremony on May 27.

The finalists (presented in alphabetical order):

Women’s Luxe

Fragrances sold in specialty and/or department stores over 250 doors; due to ties there are 12 finalists.

  • Absolutely Irrésistible Givenchy (Parfums Givenchy)
  • Burberry The Beat (P & G Prestige Products)
  • Chanel No. 5 Eau Premiere (Chanel)
  • Fancy Jessica Simpson (Parlux Fragrances)
  • Guess by Marciano (Parlux Fragrances)
  • Harajuku Lovers Fragrances (Coty Prestige)
  • Lilly Pulitzer - Wink, Beachy, Squeeze (Gary Farn Ltd. )
  • MA DAME - Jean Paul Gaultier (Beauté Prestige International)
  • Ralph Lauren Notorious (Ralph Lauren Fragrances)
  • Sensuous (Estée Lauder)
  • Shiseido Zen (Shiseido Cosmetics America)
  • Viva La Juicy from Juicy Couture (Elizabeth Arden)

Men’s Luxe

Due to ties there are 11 finalists.

  • 91X Rocawear (Elizabeth Arden)
  • Chanel Allure Homme Edition Blanche (Chanel)
  • Dior Homme Sport (Christian Dior Parfums)
  • Dirty English from Juicy Couture (Elizabeth Arden)
  • Dolce & Gabbana the one for Men (P&G Prestige Products)
  • Gucci by Gucci Pour Homme (P&G Prestige Products)
  • Guerlain Homme (Guerlain)
  •  I Am King - Sean John (Sean John Fragrances)
  • Perry Ellis Men (Falic Fashion Group)
  • Prada Infusion D'Homme (Puig USA)
  • Zirh Ikon (Zirh Holdings)

Women’s Popular Appeal

Fragrances sold in drug and chain stores; only six entries in this category.

  • American Beauty Beloved (BeautyBank)
  • Bijan VIP Woman (Five Star Fragrance Co.)
  • Blue Seduction for Women from Antonio Banderas (Puig USA)
  • Celine Dion Sensational (Coty Inc.)
  • Hilary Duff's Wrapped With Love (Elizabeth Arden)
  • Samba Fresh Woman (The Perfumer's Workshop International)

Men’s Popular Appeal

Only four entries in this category.

  • Bijan VIP Men (Five Star Fragrance Co.)
  • McGraw by Tim McGraw (Coty Inc.)
  • Mustang Blue for Men Fragrance (The Estée Lauder Companies)
  • Samba Fresh Man (The Perfumer's Workshop International)

Unique Boutique

Fragrances sold in boutique and specialty stores, 50 doors or fewer, encompassing women’s, men’s and unisex.

  • Acqua di Parma Profumo (women’s) (Acqua di Parma)
  • Azzaro Couture (women’s) (Clarins Fragrance Group)
  • Bendelirious (women’s) (Henri Bendel)
  • Guerlain L'Art et La Matiére Cruel Gardenia (women’s) (Guerlain)
  • Guerlain Les Elixirs Charnels Gourmand Coquin (women’s) (Guerlain)
  • Jubilation 25 (women’s) (Amouage Ltd.)
  • Karl Lagerfeld Kapsule - Floriental, Woody, Light (unisex) (Coty Prestige)
  • Les Exclusifs de Chanel Beige (women’s) (Chanel)
  • Lisa Hoffman Variations - Japanese Agarwood, Madagascar Orchid (women’s) (Lisa Hoffman Beauty)
  • Tom Ford Private Blend Champaca Absolute (unisex) (Tom Ford Beauty)

Women's Nouveau Niche

Fragrances sold in specialty stores with 51-250 doors.

  • B de Boucheron (YSL Beaute)
  • Bond No. 9 Andy Warhol Union Square (Bond No. 9 New York)
  • Chloé Eau de Parfum (Coty Prestige)
  • Dark Amber & Ginger Lily Cologne (Jo Malone)
  • David Yurman (Clarins Fragrance Group)
  • Dolce & Gabbana L'eau the one (P&G Prestige Products)
  • Jeanne Lanvin (P & G Prestige Products)
  • Love, Ralph Lauren (Ralph Lauren Fragrances)
  • Onde Collection by Giorgio Armani (Giorgio Armani Parfums)
  • Pearls by Carol's Daughter (Carol's Daughter)

Men’s Nouveau Niche

Only six entries in this category.

  • Brooks Brothers NY Gentlemen Eau de Toilette (Inter Parfums USA)
  • Burberry The Beat for Men (P&G Prestige Products)
  • Cartier Roadster (Cartier)
  • Gant Silver (Elizabeth Arden)
  • Sweet Lime & Cedar Cologne (Jo Malone)
  • The Essence by Porsche Design (Clarins Fragrance Group)

Women’s Private Label/Direct Sell

Only six entries in this category.

  • Avon Bond Girl 007 (Avon Products Inc.)
  • Black Amethyst (Bath and Body Works)
  • Brooks Brothers NY Ladies Eau de Parfum (Inter Parfums USA)
  • Go Red (Five Star Fragrance Company)
  • Secrets d'Essences Iris Noir (Yves Rocher)
  • Victoria's Secret Sexy Little Things (Victoria's Secret Beauty)
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