Flavorcon 2015 | Liking is Not Enough: Forecasting NPD Sensorial Success


Flavorcon takes place November 15–17, 2015, at the Borgata Hotel Casino & Spa in Atlantic City, New Jersey, USA; registration is now open.

The low success rate of new product development (NPD) shows that too few products perform as expected, says Flavorcon speaker Barbara Busch, Founder, SENSANALYSIS.

To increase market success, development teams can establish a crucial linchpin between sensory science and market research by giving consumers a say at the development stage.

By illuminating consumers’ sensorial perceptions and expectations early on in the process, NPD concepts and products can be aligned to meet them and therefore improve success rates.

During her presentation, Busch will showcase a study in which the failure/success of a product could be forecasted by testing consumers’ sensorial pack expectations against the actual product perception.

Flavor, Ingredient & Product Development Conference
Flavorcon, which will take place will provide the tools and information that formulators and product developers need to create smarter, better and differently.

This year’s event will include:

  • A Tabletop Exhibit of suppliers (updated)
  • Networking sessions Impactful presentations from industry thought leaders

Other talks and speakers will include:

Rebooting Creativity for Flavor Development
Strategies for boosting creativity within flavor & product development teams, including a hands-on creation exercise.
Presented by: Marie Wright, Vice President and Chief Global Flavorist, Wild Flavors & Specialty Ingredients

New & Unique Flavor Ingredient Tasting Session
An interactive presentation, kicking off November 16 and 17, featuring a panel tasting/smelling session of new and novel flavor materials, with audience participation.
Presented by: Judith Michalski, Senior Flavorist, abelei flavors

Managing Your Manager
This talk will focus on how teams and organizations are structured to optimize flavor and product development processes; this session will also include an ingredient tasting/smelling session. Presented by: John Wright, Independent Flavorist and Author


  • Heat delivery
  • New, natural flavor carriers
  • Applied sensory science
  • And many more sessions


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