pf

[Update] Perfumery for the New Normal: How COVID-19 Has Impacted F&F Now on Demand

Contact Author
Close
Fill out my online form.

During Perfumery for the New Normal, fragrance professionals including executives, perfumers, brand leaders and association leadership discussed everything from shifting manufacturing to adapting to working from home.

When lockdowns commenced around the world in the spring of 2020, few people could have imagined just how generation-defining the pandemic would prove to be.

In the ensuing months, COVID-19 has impacted supply chains, manufacturing, and of course, regulations. Through it all, the fragrance industry navigated the waters to deliver consumers the cleaning products that kept them safe, and the personal care and self care products that kept them sane.

During Perfumery for the New Normal, fragrance professionals including executives, perfumers, brand leaders and association leadership discussed everything from shifting manufacturing and meeting consumers new needs, to keeping essential workers safe, adapting to working from home and more.

Christina Christie, senior perfumer at IFF, noted during the Fragrance Creativity in Unprecedented Times panel, "I think, as a perfumer, I completely have to, because we're at home creating and trying to rememeber everything that we do and sort of foresee the future in every process, because all the processes that were laid out before have completely changed. It kind of forced me to adapt to a new way of creating fragrances and being much, much more creative and have much, much more agility and just overall adapting my performance and how I should create things and push myself to make amazing fragrances."

Click here to register for the virtual event, now available on demand!