Firmenich has begun its Fragrance Day Instagram Live Event in honor of Fragrance Day, March 21, 2021.
Related: Fragrance Day Announces 2021 Event Lineup
Throughout the week, an exclusive series of Instagram Live conversations have been scheduled.
On March 18, senior perfumer Dora Baghriche and writer Victoria Frolova will discuss cultivating creativity in today's world. It will take place at 12 p.m. EDT/ 5 p.m. Paris.
Other speakers included:
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Boy Smells co-founder and creator Matthew Herman
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Firmenich's VP of fine fragrance development Dara Quinlan
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Senior perfumer Clement Gavarry
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Senior perfumer Dora Baghriche
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!['[W]hen a perfumer is given a brief, you're taking parts from different parts of your life and experiences, you're bringing such a personal POV to create an olfactive experience that can't be replicated by a computer that doesn't have those touchpoints,' says perfumer Nicole Mancini.](https://img.perfumerflavorist.com/mindful/allured/workspaces/default/uploads/2026/03/img-7063.PH7aX8fPat.jpg?auto=format%2Ccompress&fit=crop&h=191&q=70&w=340)
