Firmenich Announces Fragrance Day Instagram Live Event

Mar 17th, 2021

Hannah Fink

Boy Smells co-founder and creator Matthew Herman spoke for the event. Photo: Boy Smells' Facebook.

Boy Smells co-founder and creator Matthew Herman spoke for the event. Photo: Boy Smells' Facebook.

Firmenich has begun its Fragrance Day Instagram Live Event in honor of Fragrance Day, March 21, 2021.

Related: Fragrance Day Announces 2021 Event Lineup

Throughout the week, an exclusive series of Instagram Live conversations have been scheduled.

On March 18, senior perfumer Dora Baghriche and writer Victoria Frolova will discuss cultivating creativity in today's world. It will take place at 12 p.m. EDT/ 5 p.m. Paris.

Other speakers included:

Boy Smells co-founder and creator Matthew Herman
Firmenich's VP of fine fragrance development Dara Quinlan
Senior perfumer Clement Gavarry
Senior perfumer Dora Baghriche

Want to know everything going on in flavor & fragrance? Sign up for P&F+'s newsletter. You can also follow along on Instagram and LinkedIn

You can find footage from our travels by following P&F+ on LinkedIn, Facebook and Instagram.

On the Road with Perfumer & Flavorist+

How you can follow along with P&F+ event coverage.

Belle Aire Creations Introduces REVIVE + RENEW™: A Groundbreaking Scientific Approach to Odor Management in Personal Care, Hair Care, and Beauty Products

Belle Aire Creations Introduces REVIVE + RENEW™: A Groundbreaking Scientific Approach to Odor Management in Personal Care, Hair Care, and Beauty Products

Revive+Renew™ by Belle Aire Creations is a revolutionary leap in odor management for personal care, hair care, and beauty products, to enhance the quality of life, fostering a sense of empowerment transcending the boundaries set by unpleasant smells.

Don't forget to bring your business cards to the Opening Cocktail Reception at Palexpo!

Arrive Early for World Perfumery Congress' Opening Cocktail on June 24

Light bites and cocktails are included for the Opening Cocktail Reception sponsored by Moellhausen with your full WPC registration.

Trendincite LLC is hosting its NYC Sensory Trend Excursion on April 11, 2024, from 10:30 a.m.–5 p.m.

Trendincite LLC Hosting First NYC Sensory Trend Excursion Since 2019 Next Month

Trendincite LLC is hosting its NYC Sensory Trend Excursion on April 11, 2024, from 10:30 a.m.–5 p.m.

The one-day event will be composed of talks designed for attendees to gain insights into the crucial role of flavor and how we can champion the path to increased sustainability.

UK Flavour Association Hosts London Flavour Day in April

The one-day event will be composed of talks designed for attendees to gain insights into the crucial role of flavor and how we can champion the path to increased sustainability.

The upcoming WPC session also pays tribute to the 150th anniversary of vanillin and will share a retrospective of the iconic ingredient and how it became and continues to remain a staple in fragrance.

Exploring 150 Years of Vanillin at World Perfumery Congress 2024

Symrise VP senior perfumer, Alienor Massenet, alongside a TBA R&D counterpart, are set to share their close collaboration on inventing new ambers.

Artificial intelligence isn’t a novel topic, but it seems that now, more than ever, perfumers are beginning to speak up about AI’s place in formulation.

Meet the Panelists on "The Perfumer's Take on Artificial Intelligence" at WPC 2024

ASP president James Krivda is set to moderate a panel of perfumers who are currently utilizing AI in their process, as well as an AI developer, to better understand how this technology is being utilized as a tool in the industry.

Early bird rates are now available for the three-day conference for $1,250, rates varying depending on the professional category.

4 Ways to Prepare for World Perfumery Congress 2024

Take advantage of discounted rates, book your hotel, download the app and browse the perks!

L to R: George Southold (FEMA) Laurette Rondenet (Edlong), Cynthia Reichard (Arylessence), Erica Lermond (The Lermond Company LLC) and Adriana Becker (CAPUA 1880 SRL).

WFFC x FEMA Spring Educational Seminar Highlights

The following session highlights were provided by each speaker with the help of Laure Moutet (EFEO board of directors) and George Southold (FEMA).

MEP Clara Aguilera during a the lab tour.

EFFA x AEFFA Facilitate Flavor House Visit for Member of the European Parliament Clara Aguilera

The visit was designed to provide a glimpse into the world of flavorings and their impact on the European food industry.

Craft your press release to highlight your booth and/or conference session for the opportunity to secure press coverage.

The Growing List of Press Attending World Perfumery Congress 2024

Craft your press release to highlight your booth and/or conference session for the opportunity to secure press coverage.