Fragrance Day Announces 2021 Event Lineup

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The event plans to to drive awareness and education around the fragrance category.

The Fragrance Foundation has announced its fourth Fragrance Day, to take place virtually March 21 and March 22, 2021.

Related: NAFFS and CSA Announce West Coast Flavor Industry Forum

The goal is to drive awareness, excitement and education around the fragrance category for consumers, unite the fragrance community and kick-off the spring season. 

On March 21, 2021 from noon to 5 p.m. ET, the line up of events include: 

  • Akro

  • Arquiste

  • Bvlgari

  • Carolina Herrera Cartier

  • Costa Brazil

  • Diptyque

  • Firmench

  • Givaudan

  • Harlem Candle Company

  • IFF

  • Jimmy Choo

  • Kilian

  • Malin + Goetz

  • Mizensir

  • Monell Center

  • Nest New York

  • Symrise

  • Tom Ford

On March 22, 2021 from noon to 5 p.m. ET, the events includes:

  • Floral Street

  • Macy's

  • Maison d'Etto

  • Pink MahogHany

  • Scents of Wood

  • Sephora

  • Sue Phillips

  • The Phluid Project

Day two will also have replays of Bvlgari, Carolina Herrera Cartier, Diptyque, Firmench, Jimmy Choo, Givaudan, IFF, Malin + Goetz, Monell Center, Nest New York and Symrise. 

Registration will open the week of March 15, 2021.

Prior to Fragrance Day, on March 19 at 12-1 p.m. ET, The Fragrance Foundation will partner with Hearst to present Scents of Self, which includes research and insights on the fragrance consumer in the virtual world.  

Linda Levy president, The Fragrance Foundation, said in a release, "We are looking forward to the debut of our two-day virtual Fragrance Day event, coming up on March 21 and 22. We have officially announced our Program of Events, including brands, new TFF Indies, fragrance houses, over 20 world renowned Perfumers and retailers. The webinar will be free to all consumers and the fragrance community.

The exciting discussions span a myriad of relevant topics, including current trends, the future of fragrance, new fragrances and brand stories. The event will include an informative interview featuring Monell Center’s Research Scientist Dr. Pamela Dalton about the COVID-19 impact on the sense of smell."

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