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Apple Flavor & Fragrance USA Corp
Trends
Sozio Creates "Clean" Fragrance Designation
Responding to demands for transparency from the public and some brands, the company has created a program that builds upon existing "clean" initiatives.
Event Coverage
Suds Up: Fragrance for Soaps
Discovering the secrets of scented soaps at World Perfumery Congress.
Home
L'Oreal, Pinterest Create Fragrance Finder
The two companies have created a virtual quiz to help users find fragrances.
Event Coverage
Takasago Fragrance Collection Exhibit Opens
The exhibit provides a glimpse of more than 5,000 years of cultural trends in the history of fragrance.
Roundup WPC 2022
Sustainable fragrance creation with Symrise
Fragrance
Sensegen Joins Fragrance Creators Association
“We are delighted to welcome Sensegen’s broad and deep expertise to the association,” said Farah K. Ahmed, president and CEO, Fragrance Creators.
Fine Fragrance
Lauren Conrad Launches First Fragrance
The floral perfume has notes of grapefruit, pink rose, lily and more.
Fragrance
IFF 2025 Fragrance Leaders & Newsmakers
IFF's company leaders outline the past year of achievements and the milestones the company has hit over its 60-year history.
Fine Fragrance
Chloe Releases New Fragrance Nomade
With notes of freesia and oak moss, the new fragrance is less floral than the house's Chloe Signature scent.
Home
drom fragrances Launches Revamped Website
drom fragrances has created a new website design meant to encompass a modern, youthful and creative look.
Regulatory & Research
Firmenich Introduces New Fragrance Facility
Firmenich is opening its fragrance plant in Geneva to promote the company’s research and operations.
Fine Fragrance
Estée Lauder Launches Fragrance Line
Estée Lauder's new fragrance line ranges from eau de parfum sprays to hand creams and features fresh, floral and woody notes.
Fine Fragrance
Creed Debuts Second Viking Fragrance
Creed's second Viking fragrance features notes of bergamot, cedarwood, lavender, sandalwood, frankincense and more.
Trends
Report: Fragrance Ingredients Market Growth
The report covers insights on major trends, key growth drivers and more.
Fine Fragrance
Dolly Parton Debuts Summer Fragrance
The fragrance is currently available in a small discovery size.
Trends
Fragrance Round Up: Summer Launches
This roundup includes both fine fragrances and air care fragrances.
Fine Fragrance
Personalized Fragrance Brand Moi Launches
Moi Fragrance offers customized fragrances through its subscription service.
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