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The Power of Scents and Brands

Never before has an interactive discussion between a fragrance house and its client taken place in a public setting. Never before until today, that is—when Jeb Gleason-Allured, editor in chief of Perfumer & Flavorist and Global Cosmetic Industries magazines, and program director of the World Perfumery Congress (WPC), brought both to the stage to lead attendees through the dynamics of the client-perfumer relationship and the power it brings to brands.

Photo: Dimanzi Fragrances.

Di Thompson Launches Dimanzi Fragrance Brand

The fragrance brand has launched a men's and women's fragrance as well as a refill option.

Benigna Parfums has made a decision to only create gender-neutral fragrances

Benigna Parfums: Luxury Refillable Fragrance Brand

The luxury brand implements and promotes refillable crystal bottles and reusable boxes to minimize environmental impact and reduce the carbon footprint.

Iberchem Launches Scentium Flavors Brand Worldwide

Last October, Iberchem had chosen the name of the group's line of 7,000 flavors for foodstuffs, but the company waited until its 25th anniversary to launch the new brand name worldwide.

Moi Fragrance offers customized fragrances through its subscription service.

Personalized Fragrance Brand Moi Launches

Moi Fragrance offers customized fragrances through its subscription service.

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Givaudan Website and Branding Relaunch

New online presence focuses on consumer-focused storytelling in the fragrance and flavor spheres.

IFF Unveils New Brand Identity

IFF's new era is guided by a commitment to execution, deep R&D and innovation capabilities, a storied legacy of artistry and a passion to be an essential partner for its customers around the world.

The unisex fragrance is said to 'evoke excitement to seize the day' and 'bloom into your your revitalized self and make way for good vibes to thrive spritz after spritz.'

Moodeaux Debuts Fragrance 'Brand New'

The fragrance features notes of sparkling yuzu, cardamom, pink pepper, coconut, neroli petals, muguet and salty musk.

BLH Unveils New Brand Identity

The new logo showcases BLH’s corporate social responsibility, and a renewed commitment to a sustainable business model.

Too Faced Launches Perfume Brand

The perfume is inspired by its mascara brand, Better Than Sex, and features the same packaging and plaque.

A portion of proceeds will go towards the survival of the bee community. Photo: My DNNA's Facebook.

Interior Fragrance Brand DNNA Debuts

Croatian tennis player, Donna Vekić, has launched the sustainable fragrance company.

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Patent Pick: Butter Up Bran

Bran has come a long way from being considered an "embarrassing" public declaration of certain digestive health needs. And work to improved its texture and flavor, like that featured in this patent application, have helped to ensure it's no longer just a flavorless piece of cardboard with a prune juice chaser.

Celebrating Perfumery and Indie Brands

Highlights from the Elements Showcase, New York

Camille Goutal, the founder's daughter, will remain involved in fragrance choices, according to the acquisition agreement.

Interparfums Inc Acquires Goutal Brand

Maison Goutal was created by Annick Goutal in 1981.

Compco has been servicing the F&F industry in the northeast for over 30 years.

Compco Analytical Inc. Launches Branch in Florida

Compco has been servicing the F&F industry in the northeast for over 30 years.

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ACS International's Branding Continues with New Website

ACS International announced its new website following the company's branding launch at the 2016 World Perfumery Congress.

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Designer Parfums Adds Playboy Brand to Portfolio

Following the news that it has acquired the Cerruti 1881 fragrance license, Designer Parums has announced that it acquired the fragrance rights to the iconic Playboy brand.

Fashion Branding: Crafting Your 10 Second Pitch

Jul 14th, 2013Jul 14th, 2013

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