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Trends
Mintel Finds Consumers Using Fragrance to Enhance Beauty Rest
Mintel said more than six out of 10 women (64%) and more than half of men (51%) who use any scented item would be interested in fragrances that can be worn at night to help one sleep or refresh sheets.
Trends
Mintel’s 2027 Predictions Put Fragrance and Flavor to Work Beyond Sensory Appeal
From sleep and emotional well-being to functional foods and smarter household care, cross-category consumer goals could reshape how fragrance and flavor suppliers develop ingredients, formulations and sensory experiences.
News
IFF AI-Driven Personalized Nutrition Platform Partnership
The platform is designed to help consumers understand their unique metabolic response to food, supplements, activity and sleep, accessible via mobile phones and wearables.
Ambient Scent
The Scent of Home: From the Bedroom to the Living Room
As technology and consumer behaviors continue to change, home care fragrance products must remain innovative, while providing a sense of security and stability.
Ambient Scent
IFF Details Data-Backed Scent Platforms at in-cosmetics Global 2026
The company is positioning scent as a tool to influence a broader range of emotional states beyond traditional cues like relaxation, including comfort, reassurance and optimism.
Trends
Q&A: Amy Marks-McGee Sniffs Out Health and Wellness in F&F
In a Q&A with Amy Marks-McGee, we learn how the F&F industry is driven through various wellness brands and products. She dives in further with explaining how delivery systems and sustainability are driving wellness product development.
Personal Care/Beauty
Iberchem, IFF, Symrise and More Further Invest Wellness in Fragrance
Discover the latest research ventures, launches and technologies.
Personal Care/Beauty
The New Power of Scent in Beauty
How science, wellness and personalization are transforming fragrance from a sensory extra into a strategic beauty driver.
Event Coverage
“5 WellBeauty Trends” at NYSCC Suppliers’ Day
The presentation will focus on the industry’s most innovation-rich wellness beauty segments from both a marketing and technical perspective.
Sweet Applications
Nightfood's Pickle Ice Cream to Hit Shelves
Nightfood's Pickle For Two flavor will be available at select retailers throughout New England beginning March, 2021.
Ingredients
Givaudan's Neurosciences
Regulatory & Research
Aroma-Chology: A Status Review
The term Aroma-Chology (a Service Mark of the Olfactory Research Fund) was coined in 1982 to denote the science that is "dedicated to the study of the interrelationship between psychology and ... fragrance technology to elicit a variety of specific feelings and emotions—relaxation, exhilaration, sensuality, happiness and wellbeing—through odors via stimulation of olfactory pathways in the brain, especially the limbic system."
Personal Care/Beauty
NEOM Wellbeing Announces Retail Expansion, Welcomes Amanda Kahn as General Manager and Senior Vice President
NEOM Wellbeing was launched in the United Kingdom in 2005 with a focus on functional fragrance.
Trends
Bell Flavors & Fragrances Reveals New Trends at Flavorology Event 2017
Bell Flavors and Fragrances hosted its Flavorology event at the Chopping Block in Chicago, on May 19th, 2017.
Trends
Cherries on Top of the Superfruit Game
Research about their health benefits has made cherries an increasingly popular choice for juice products
Sweet Applications
Cleveland Browns Player Debuts Chubb Crunch Cereal
The Cleveland Browns running back will donate a portion of his cereal to charity.
Trends
9 Organic Food and Flavor Trends Taking Over the Grocery Store
A staple in the food and flavor industry, naturals are finding growth in plant-based products and new beverage formats.
Regulatory & Research
Givaudan Debuts Silver Radiance Program to Support Seniors’ Well-Being Through Fragrance
The Silver Radiance program is designed to help improve the quality of living while aging, through emotional, behavioral and physical benefits.
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