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Section: Fragrance > Trends
Sarkar notes that post Brexit, there is a risk in the country also parting ways with the Registration, Evaluation, Authorization and Restriction of Chemicals (REACH) regulation that was established in December 2006.
The Juice: Julian Sarkar of Zanos
Finding your niche as a new business is always going to involve a little bit of trial and error, Sarkar shares his story of selling fragrance materials in the UK.
Aug 23rd, 2017
Mood is central to motivating purchases, per Circana, which reports that 80% of fragrance users say that scent is critical for enhancing or lifting their moods.
Gen Z is the Key to Fragrance Growth
Gen Z shoppers are also most likely to buy a scent for themselves several times a year, compared to other age cohorts, though all generations seek to treat themselves to fragrances.
Sep 27th, 2023
ZEYA’s fragrances are cruelty-free and formulated without phthalates or parabens.
ZEYA Introduces Portable Diffuser, Four New Scents
The compact, battery-powered diffuser uses a proprietary fan system, and the collection includes four new functional scents.
Apr 23rd, 2025
Zodica425
This is What Your Zodiac Sign Smells Like...
On average, 80% of people prefer their zodiac sign’s perfume over the other 11.
Aug 30th, 2018
The list matches Dolce & Gabbana's 18 La Lune to Pisces, for the sign's artistic and visionary characteristics.
Scentbird Matches Latest Fragrances to Zodiac Signs
The list matches Dolce & Gabbana 18 La Lune to Pisces, for the sign's artistic and visionary characteristics.
Aug 10th, 2021
The brand claims in its press release that the findings of the survey support the idea that Gen Z consumers use fragrance as a “social signal.”
AXE Commissions Survey to Reveal Gen Z Fragrance Preferences
The survey revealed five distinct categories that are popular among young consumers and inspire confidence and charisma.
Aug 6th, 2025
Gen Z's desire for individuality extends to their fragrance choices.
Gen Z Redefines Fragrance: A New Era of Personalized Scents
Younger consumers are leading the way in fragrance, seeing these products as a way to express their individuality.
Aug 1st, 2025
Living legend of India’s Irani Zarthushtis, Aqa Boman Kohinoor, and his son, Afshin, offer incense sticks to the holy Faravar.
Scent and the Spirit: Fragrance in Zoroastrian and Jewish Traditions
From flames of righteousness to scent in scriptures, these two ancient faiths provide an interesting look at the ritual and ceremony behind some of the world’s most coveted ingredients.
Nov 21st, 2017
Since Unilever began posting on the platform in 2023, Cleanipedia has seen traffic increase by a third, reaching a total of over 2.4 billion views globally.
Unilever's Cleanipedia Harnesses TikTok to Track Gen Z’s Spending
Since Unilever began posting on the platform in 2023, Cleanipedia has seen traffic increase by a third, reaching a total of over 2.4 billion views globally.
Oct 17th, 2024
As we know, trends come in waves, Gen Z is also rediscovering vanilla and digging into gourmand fragrances.
Bridging the Gap: How Iconic Scents Are Being Repackaged for Gen Z
Matthieu Befve, Givaudan head of Fine Fragrance North America shared, "The Haute Parfumerie segment is one of the fastest-growing markets that resonates with the Gen Z consumer."
Jun 1st, 2024
Jacquelyn Wenskus, director, fragrance category analyst at Circana, said, 'To capture this younger consumer, brands must fully encapsulate a mood, going beyond the scent itself and extending into how the brand is positioned, the imagery, the bottle or packaging, etc. All of these components must be very cohesive and strong to effectively evoke the desired feeling.'
TikTok is Driving Gen Z Consumers to Become More Engaged in Fragrance
There has reportedly been a spike in fragrance-related content on the social media platform, which has driven interest in the segment by Gen Z users, according to Circana.
Jul 24th, 2024
Gen Z and millennials are, no surprise, the most likely shoppers to have purchased from a digital-native brand.
Beauty 2018-2020: Don’t Fear the Disruption
How industry growth is playing out across makeup, skin care, hair care and fragrance, as reported during the CEW's “State of the Beauty Industry Report 2018-2019."
Feb 8th, 2019
Fine Fragrances Fight Back in 2006—Part 2
According to Euromonitor International’s latest data, fine fragrances put in a surprise appearance as a top performer in the cosmetics and toiletries market
Dec 31st, 2008
Growth drivers in the fragrance sector again included higher concentrations, including parfums (up 43%) and eau de parfums (up 14%).
Decoding the 2024-2025 Fragrance Boom: Prestige x Value
Luxury brands accounted for 12% of prestige fragrance sales and grew faster than the overall category, per Circana.
Feb 16th, 2025
For 2024, IAL is forecasting a growth rate of 5.9% for the global flavors and fragrances market.
Global Flavors & Fragrances Market Forecast for 2024-2028
According to IAL Consultants, an average growth rate of 5.6% per annum is expected for the F&F market over the next five years.
Sep 23rd, 2024
TechNavio Forecasts Global F&F Growth During 2013-2018
The market research firm said the global F&F market is expected to grow at a Compound Annual Growth Rate (CAGR) of 5.63% over the period 2013-2018.
Sep 2nd, 2014
Report: Worldwide F&F Market Expected to Reach $26.5B in 2016
Market research firm Freedonia cites rising personal consumption in emerging economies as a growth driver
Oct 11th, 2012
Report: Fragrance Expected to Bloom in Brazil during 2012-2017
By 2017, the fragrance industry will have the largest share among all Brazilian health and beauty industries, research firm Canadean forecasts.
May 30th, 2013
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