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Section: Fragrance > Trends

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What Scent Trends are Millennials Looking for in 2017?

The results are based on 2 million fragrance search inquiries and may give insights into shopping habits of millennials.

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Valeur Absolue Launches Collection of Organic-Certified Perfumes

The line of organic-certified fragrances are formulated with natural ingredients and each contains a semi-precious stone to boost “positive energy and well-being.”

NPD: Less Traditional Women's Fragrances Gaining More Attention

“Floral fragrances aren’t fading away, but less traditional scents are gaining more of the attention from female consumers than ever before,” said Karen Grant from The NPD Group.

The collection includes four items: a body wash, body scrub, deodorant, and liquid hand wash.

Dove Launches Personal Care Collection with Crumbl Cookies

The collection will be available exclusively at Walmart for a limited time.

Aggressive New Product lntroductions— A Necessity in a Mature Market

One of the techniques that the automotive, electronics and other industries have used to combat market maturity has been to aggressively introduce new products at the very time of maturity. While this technique may appear to be very risky, it is almost a necessity to introduce new products during maturation of a market in order to regain the customer’s attention and stimulate new interest in the industry’s products.

The collection will include acclaimed brands such as Montale, Mancera, Thameen London, Vilhelm Parfumerie and Acqua di Parma.

Scentbird Launches Curated Collection of Perfume Brands from Neiman Marcus

The collection will include 30 fragrances curated by Neiman Marcus available through Scentbird’s flexible subscription model.

First Look: Inside the New Symrise Perfumery School in India

With developing markets and Asia-Pacific providing significant sales boosts, Symrise establishes a new resource for the perfumers of tomorrow

Jack DiMaggio, MD, global fragrances and flavors, Colgate-Palmolive.

WPC PREVIEW: Defining the Winners and Losers in Fragrance’s Future

Jack DiMaggio on relevant innovation, differentiation and revising cost structures.

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Lisa Piccininni, Out of Retirement and into the Essential Oils

Lisa Piccininni, formerly retired from PepsiCo after spending the last 16 years as an associate manager of procurement, has decided to accept a new position at Ultra International Inc. as the new general manager.

Organic/Ethical/Natural Beauty Category Reaches 16% of Global Launches

Larger percentage in United States

The luxury perfume market is driven by consumers' demands for sustainable ingredients and industry innovation in technology.

Luxury Perfume Market Expected to Reach $45.8 Billion by 2033

North America is expected to have the largest market share.

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Deodorant at Your Door: Myro Releases Subscription-Based Line

Naturally formulated, the line of deodorants will feature five gender-inclusive scents, including an orange, juniper and sunflower.

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WPC Exclusive: Christian Seufert and the Evolving Fragrance Landscape

Christian Seufert, president, BASF aroma ingredients, shares his perspective on the evolving fragrance landscape during the World Perfumery Congress' vibrant exhibition hall.

Mintel Reports Women Want to Smell Like They Feel

Research shows mood is among the most popular motivators of fragrance choice for women.

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Trimax and Saavy Naturals Inc. Releases Natural Baby Care Line

Trimax and Saavy Naturals Inc. have announced Saavy Baby, a line of natural baby care product, which include fragranced baby products.

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Consumers Seeking ‘A Life in Balance,’ According to Trend Report

Taking steps to restore and recharge are keys to achieving and sustaining a better life, consumers say in new study from fragrance company Arylessence on American consumer attitudes and behaviors.

Stephen Manheimer Looks Back at 40 Years of Game Changers

Much has changed since the 1974 meeting of the Essential Oil Association (EOA), according to Stephen Manheimer.

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Christian Dior and Louis Vuitton Offer New Perfume Workshops

“Les Fontaines Parfumées” are the creative perfume workshops that have been developed by the master perfumers of Christian Dior Parfums and Louis Vuitton.

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