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Section: Fragrance > Trends
Like many categories, fine fragrance was impacted by COVID-19.
Forward Thinking: Fine Fragrance Trends Driving the Industry
Highlighting four current trends guiding fine fragrance innovation.
May 3rd, 2021
Gen Z are three times more likely to buy a fragrance linked to the emotional attributes as described in TikTok video content.
Spate: TikTok Driving Fragrance Purchases in US
Perfume-related content on TikTok has increased +449% from 2019 to 2020.
May 30th, 2023
What influence do new fragrance materials have in perfumery?
Presentation to the British Society of Perfumers on January 20, 1977. Perfumery is certainly an ISM (defined as any distinctive doctrine or practice) and I = innovation S = success M = motivation. AN of these are ours by creative thought and NFMs to make the perfume that “stands out from the crowd.”
Apr 29th, 2016
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Mark Your Calendars, March 21 is National Fragrance Day
In response to the digitization of fragrance, Levy announced that the association will launch its trademarked National Fragrance Day on March 21.
Jan 12th, 2018
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A Scent of CBD With Heretic Parfum’s ‘Dirty Grass’
Formulated with a hemp-derived CBD oil, the scent will feature notes of pink pepper, lemon, violet leaf, galbanum and vetiver.
Apr 10th, 2019
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Xavier Ormancey Joins Beautycounter as Head of Product Development
Moving from Paris to Santa Monica, Xavier Ormancey joined the Beautycounter headquarters as its new head of product development.
Sep 15th, 2016
Deadline for 2012 FiFi Tech Award Entries Extended
Entries now being accepted until Wednesday, February 8
Jan 30th, 2012
Mane, Miele Create Perfumed Laundry System for Tumble Dryers
A flacon clipped into the dryer's filter transports fragrance to garments; fragrance lasts on clothing up to four weeks.
Dec 11th, 2012
Symrise Launches Laundry Perfume Oils Well-suited for Detergents
According to Symrise, SymCap K LD securely encloses the fragrance and releases it onto the fabric through friction or light pressure—even months later.
Mar 21st, 2013
Last year, brick-and-mortar stores accounted for 80% of fragrance sales revenue for Valentine’s Day, NPD projects that this channel will continue to be most important in the week ahead.
US Prestige Fragrance Sales Projections for Valentine's Day 2023
In 2022, prestige fragrance sales in the two weeks leading up to Valentine’s Day reached nearly $270 million, growing by 24% versus 2021.
Feb 8th, 2023
'With this event, we are blending tradition and modernity, spotlighting how fragrance brands and consumers are connecting in today's social landscape,' says Mariya Nurislamova, founder and CEO of Scentbird.
Scentbird to Host Inaugural Digital Fragrance Awards This Month
The event will be live-streamed globally on October 29, 2024.
Oct 23rd, 2024
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Perfumed Plume Award Announces Date and Call for Writers
The Perfumed Plume Awards have announced details for its 2018 event, which will encourage authors to submit on the topic of fragrance design.
Sep 15th, 2017
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Christian Dior and Louis Vuitton Offer New Perfume Workshops
“Les Fontaines Parfumées” are the creative perfume workshops that have been developed by the master perfumers of Christian Dior Parfums and Louis Vuitton.
Sep 20th, 2016
Photo provided by Revlon
Oops She Did It Again: Britney Spears Releases Fragrance
The recent release from the pop icon is a gender-neutral fragrance with a blend of oriental woody amber and gourmand scents.
Jul 19th, 2018
TechNavio Forecasts Global F&F Growth During 2013-2018
The market research firm said the global F&F market is expected to grow at a Compound Annual Growth Rate (CAGR) of 5.63% over the period 2013-2018.
Sep 2nd, 2014
US F&F Demand to Approach $7 Billion in 2017
Market researcher Freedonia Group says favorable wellness, demographic, and macroeconomic trends will spur demand for flavors and fragrances.
Aug 29th, 2013
Textile Materials With Fixed Cyclodextrins As A Fragrance Depot
The ability to semi-permanently infuse fabrics with finished fragrances and/or fragrance materials opens up a new realm of formulation and application possibilities for perfumers. The market has already seen the introduction of scented pillows and the like, but Buschmann et al.’s recent work presents the possibility of (washable) scented sportswear, linens, upholstery and many other household products that may be customized at will, and which may intake unpleasant odors while imparting pleasant ones.
Dec 28th, 2008
Father's Day 2021 sales grew even more than those for Mother's Day 2021, per new NPD data.
Father's Day 2021 Fragrance Sales Shoot Past 2019 Results
Scent is back in a big way, with results up 68% compared to the holiday period of 2020.
Jul 12th, 2021
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