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Section: Fragrance > Trends

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Guest Column: The New Scent of Clean

A great fragrance changes the world for a brand— and now traditional home care and household marketers are discovering consumer expectations for fragrances have never been higher, and the smell of "fresh and clean" has never been more creatively defined.

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A Stroll Through the Woods With Nest Fragrances

Featuring notes of bittersweet cocoa, sequoia wood and white sandalwood, the perfume is inspired by founder Laura Slatkin's personal story.

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Eurofragance Introduces Nomad Tales at Beautyworld Middle East

Eurofragance has released its Nomad Tales collection, a series of four fragrances made to elicit olfactive memories and based on the elements of air, water, fire and earth.

NPD: Less Traditional Women's Fragrances Gaining More Attention

“Floral fragrances aren’t fading away, but less traditional scents are gaining more of the attention from female consumers than ever before,” said Karen Grant from The NPD Group.

Finalists Named for 2012 FiFi Indie Award

Winner among the five finalists will be named January 30 at the Elements Showcase in New York.

1990’s Creative Challenges for a New Decade

Mr. Chairman, members of the American Society of Perfumers, honored guests and speakers. It is my pleasure to welcome you to the 36th Annual Symposium of the Society. It is with particular pride and accomplishment that the society completes three and one-half decades of providing a forum for our industry. A forum which permits those within our industry or related to it to present their ideas or works to a large representation of the business at one time.

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Techy Fragrance Innovations Turn Heads (and Noses)

Moodo is serving up fragrance capsules similar to popular single serve coffee pods, giving consumers options to customize home fragrance favorites on their smart phone.

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Natural Instincts: Global Trends in Women’s Fragrances

Emergence of aromatherapeutic, antioxidant-rich and “free from” formulations.

A stop at Spice Market provided a taste of Asian-inspired street food.

WFFC Trend Excursion Pursues Novel F&F Combinations

From cherry yuzu soda to Himalayan pink salt, event focuses on emerging and obscure sensory experiences.

What's Next: 18 Insiders on F&F Trends

Our experts break down their strategies for finding out what lies ahead for the industry. It doesn't matter if you're selling cars or designing software: The question on every forward-thinking person's mind is, "What's coming next?" And flavor and fragrance is no different.

Trans-Mediterranean Cooperation for Natural Raw Materials

Highlights from the 2nd International Congress of Aromatic & Medicinal Plants

ZEYA’s fragrances are cruelty-free and formulated without phthalates or parabens.

ZEYA Introduces Portable Diffuser, Four New Scents

The compact, battery-powered diffuser uses a proprietary fan system, and the collection includes four new functional scents.

Global F&F trends: The 12 Truths of Naturals

Getting to know your F&F buying public. In doing my own research and networking at various F&F industry events, I’ve come to see that today’s health-conscious buying public is more educated and varied than ever before. And no consumer topic is hotter than the natural/organic/wellness trend, which has changed our expectations of fragranced goods and foods.

History and the Name Game: It Makes Scents

Are the perfumes of the past likely to cast any light on modern times? Most people are inclined to say “no” and to emphasize that obviously a certain period of time has its own rules and its own habits and its own creativity. Some people can just discard the past; others may just adore it. A third possible way is derived from the fact that certain perfumes of the past are still available on the market.

The Challenge of "Natural;" Flavor and Fragrance Trends

Highlights from the WFFC fall meeting

KIERIN NYC fragrance collection, embodying the inspirational vibes of a pivotal generation: Highline Flirt, Nolita Noir, Santal Park and Sunday Brunch inspired by a culturally diverse, motivated and thoughtful city lifestyle. (PRNewsfoto/KIERIN NYC)

Kierin NYC Launches Fragrances Inspired by The City

Ahead of its BeautyCon NYC official launch, Kierin NYC has released details about its debut collection of fragrances inspired by the city.

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WFFC Talks How to Navigate Fickle Consumer Tastes

Consumer taste buds are fickle, and their preferences evolve quickly, which is why the Women in Flavor & Fragrance Commerce (WFFC) will be discussing this topic at its upcoming fall seminar.

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Eau Boy: Thierry Mugler Announces New Alien Fragrance

Get ready, Alien fans. Thierry Mugler's energetic and striking new fragrance, Alien Eau Sublime, will hit the market in early 2017.

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