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Section: Fragrance > Trends
Trends
WFFC Explores a Taste of the Upper West Side
The Women in Flavor and Fragrance Commerce take on the tastes and smells of the Upper West Side in New York City where attendees explored various baked treats, apothecary potions and flavors from the Middle East and human-grade pet food!
Trends
Mintel Reports Women Want to Smell Like They Feel
Research shows mood is among the most popular motivators of fragrance choice for women.
Event Coverage
Trend Spotting in New York With the WFFC
On June 12, 2018, the WFFC gathered for its 2018 trend excursion, where they sought out the latest flavor and fragrance trends at popular NYC eateries and beauty boutiques.
Event Coverage
Thinking Holistically at WPC With Eric Korman of Phlur
Eric Korman, founder and CEO of Phlur, will be presenting at WPC about rethinking the fragrance supply chain and telling a multisensory story to consumers.
Fragrance
Air Wick Reveals Vision Board Collection with Lindsay Hubbard
Hubbard created a collection of vision boards for everyday hosting occasions.
Trends
World Perfumery Congress 2018 Preview: A Sense of What’s Next
A preview of the event’s program and speakers, featuring a new master perfumer workshop, fragrance art installation, expo hall additions and more.
Trends
Snail Mail Gets A Whiff of Summer With Stamp Collection
The U.S. Postal Service is celebrating the summer with its first scratch-and-sniff stamp collection, which features illustrations and scents on frozen treats.
Event Coverage
What's Clean in Scent at Natural Products Expo West 2019?
At the 2019 Natural Products Expo West, home, air and personal care products were among the many scented innovations featured on the event floor.
Trends
Walmart Will Sell KFC's Chicken Scented Firelogs This Holiday
Deck the halls with chicken-scented fire logs.
Trends
Which Fragrance Houses Will Still Be Standing in 2020?
The role of fragrance innovation and industry transparency in survival and success in the 21st century
Trends
Mintel Reports Women Want to Smell Like They Feel
Research shows mood is among the most popular motivators of fragrance choice for women.
Event Coverage
What Are People Saying About the World Perfumery Congress?
The World Perfumery Congress saw a record-breaking attendance. Here is just what some people are saying about the event and talking about it.
Trends
WPC PREVIEW: Defining the Winners and Losers in Fragrance’s Future
Jack DiMaggio on relevant innovation, differentiation and revising cost structures.
Trends
[Podcast] What's New in Natural With Amy Marks-McGee?
Topics covered in the latest podcast include difficulties in formulating natural snack flavors, new fragrance dispensing technology and more.
Event Coverage
[Podcast] Talking Fragrance Trends With Eddie Bulliqi at the World Perfumery Congress
"One thing that you are seeing across every single category is that people are becoming more interested in unique profiles," Bulliqi says.
Trends
Fragrance Futurology: 10 Ways Farm-to-Table Will Impact Perfume’s Next Decade
"Farm-to-bottle" is the obvious evolution of today’s global appetite for perfumery naturals. Watch out for some of the supply chain subtleties so you don’t get left behind.
Fragrance
3 Reasons Why You Should be Excited for the World Perfumery Congress
Why should you be following WPC this year? We'll give you three good reasons.
Trends
NPD Analyst Asks Why 36% of Men in U.S. Study Don't Wear Fragrance
Brenna Phelan, manager and fragrance industry analyst at NPD, examines why 36% of men in the U.S. don't wear fragrance; 37% reported in an NPD study that they are simply "not interested."
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