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Which Fragrance Houses Will Still Be Standing in 2020?

Jul 29th, 2010

Stephen Hicks

Consumer power, fragrance variety, transparency, commoditization, emerging markets and innovation.

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Beyond Cleaning: Trends Driving Innovation in Labelling, Sustainability, and Regulatory Compliance

Beyond Cleaning: Trends Driving Innovation in Labelling, Sustainability, and Regulatory Compliance

Augeo® Clean Multi, a high-performance solvent, has emerged as a key solution, particularly for enhancing fragrance delivery and overall cleaning efficacy. Derived from a renewable source, Augeo® offers a unique combination of technical benefits, sustainability, and safety characteristics.

The production site’s system can make 100 tons of hydrogen annually using renewable energy and includes a built-in compressor to store the hydrogen on site.

IFF Unveils Hydrogen Production Facility for Sustainable Fragrance Ingredient Manufacturing

IFF partnered with Iberdrola, one of the world’s largest producers of renewable energy.

Key notes for No Fragrance Fragrance include warm ambrette, orris root, soft musk and creamy sandalwood.

No Makeup Makeup Introduces No Fragrance Fragrance, Powered by FlexScent Tech

This new innovation is categorized as a “fragrance essence,” or a sheer, second-skin enhancer designed to merge with the wearer’s chemistry.

The ceremony, which took place at the prestigious Conrad Dubai, was attended by over 400 industry leaders.

Winners Announced at Beautyworld Middle East Awards 2025

Awards were given in 17 categories across the beauty industry, including seven fragrance winners.

Pet perfumes may have additional functional benefits, such as calming effects or flea-repelling properties.

Pet Perfume Market Expected to Reach $2.7 Billion by 2034

The market is driven by increased demand for premium grooming products and personalized pet care.

We want to create our own unique scent experience, and that begins with our clothing.

Editor's Note: Fortune Favors the Fold

Consumers are looking for elevated fragrances across categories such as dish soap, all-purpose cleaners, laundry detergents and home fragrance products.

What Consumers Really Want in Their Home Care and Cleaning Products

Consumer insight platform Yogi's vice president breaks down what matters most in home care purchases.

Consumers are shifting their preferences towards laundry products with high-quality, sophisticated fragrances.

The Rise of Prestige Fragrance in Laundry Care: Q&A with Laundry Sauce COO

Robert Cardiff explains how fragrance can make a mundane task like laundry more elevated.

ScentRadar aggregates insights from a diverse range of sources to decode real-time consumer behavior.

OnScent Launches Generative AI Platform for Fragrance Trend Forecasting

“With ScentRadar, it’s like conducting global, real-time focus groups 24/7,” said chief executive officer Achim Daub.

Notewrks will launch with three debut scents: Clean Getaway, Sunny is a Feeling and Room for Dessert.

Snif Introduces Sub-Brand Notewrks

The new sub-brand will focus on modern, masculine-leaning scents.

Toto Pet Fragrance includes notes of white lychee, sugared bergamot, orchid, poppy variations, red rose and emerald extract.

TurnKey Collections Debuts Toto Pet Fragrance

Toto Pet Fragrance is veterinarian-approved and works well for sensitive fur.