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Section: Fragrance > Trends

Pantone17-1230 Mocha Mousse is said to honor and embrace the sustenance and authenticity of our physical environment, finding harmony and balance between the demands of modernity and the timeless beauty of artful creation.

Pantone Announces Scent Collab with Pura to Debut 2025 Color of The Year, Mocha Mousse

P&F+ connects with chief fragrance officer Mara Dumski to discuss the partnership and the inspiration behind the scent's formulation.

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Beyond Muguet

We describe herewith the important milestones in the evolution of the lily of the valley odorant family, as well as recent advances towards the creation of a portfolio of sustainable and biodegradable captive ingredients.

One Size Doesn't Fit All: Varying Factors of Success in Small-, Medium- and Large-sized Fragrance Manufacturers

Part 1 of 3: Benchmarking the fragrance industry—examining current trends and future growth

Mobile Fragrance

This spring, Japanese telecom company NTT Communications will launch a pilot test of a combined audio/visual/olfactive offering called Mobile Fragrance Communication.

In difficult times, flavor and fragrance can offer comfort and more.

Why F&F Matters

2021 will be a year of recovery and renewal. While no one can predict exactly what the year will bring, one thing is certain: flavor and fragrance have never mattered more

Mane 2008 Sales

Results up more than 8% versus 2007.

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Stop Making Scents?

The fragrance industry is commonly known for the production of costly perfumes, but its greatest assets are the intellectual properties behind these tangible creations. The most valuable of these are fragrance formulas, any one of which may cost several hundred thousands of dollars and require more than a year to develop.

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Multidimensional Fragrances at Home

How the technical, hedonic and cost factors of the laundry and home care categories are changing the way fragrances are developed.

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The Juice: Neil Morris

“The hippies used to wear patchouli, sandalwood and ambergris,” says Neil, “but I would take those and blend them all together in a certain way—and people would say ‘Hey man, would you make me some of that oil?’ And that’s how I became known as the oil guy. It just sort of happened.”

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The Juice: Ruth Mastenbroek

In an exclusive interview, Ruth Mastenbroek shares her experience as a budding perfumer in the industry whose job has taken her all over the world to ultimately create her own fragrance line.

OPINION: Negative Fragrance Messaging

The online fragrance conversation through the eyes of a blogger and perfume lover.

Malodor Control-—A Review

Presented at the 1986 International Perfumery Congress. Through the centuries, societies and cultures have tried to eliminate bad odors from their environment. From the burning of odorant woods and herbs through incense, fragrant oils and pomades to our modern aerosol technology, the search for a more pleasant surrounding goes on.

Fragrances & Moods: New Perspectives

Today we will look at two aspects of the impact of fragrance. The first concerns the effect of perfume in the social context. The second is more individual, covering perfumes and mood, stress level, and relaxation responses.

Fragrance Market in Japan

In this paper, I will explore the reasons that have prevented the Japanese fine fragrance market from expanding. Also, I will consider the relationship between consumer lifestyle and fragrance as well as the Japanese preference of fragrance.

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The Rise of Molecules

The March 2018 issue of Perfumer & Flavorist magazine will take a closer look at synthetics, like muguet molecules, and their role in a sustainable F&F future.

Basenotes Launches Print Magazine

Quarterly for fragrance fans.

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The Global Fragrance Market

Compared to beauty and personal care, fragrances experienced a renaissance in mature markets in the face of a fresh consumer desire to differentiate, while simultaneously gaining new adopters in rapidly advancing emerging nations.

Il. Bloomingdales Men’s Fragrance

Soon the selling floor, I found that men want to know about new products; they want to feel good about themselves. They want to be helped proped y to have that sharper image.

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