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Section: Fragrance > Trends

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Multidimensional Fragrances at Home

How the technical, hedonic and cost factors of the laundry and home care categories are changing the way fragrances are developed.

2014 Flavor & Fragrance Leaderboard

Perfumer & Flavorist magazine’s 2014 Flavor & Fragrance Leaderboard ranks the top companies in the industry. It also includes select exclusive insights from key executives on the state and future of the industry.

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Ingredients of Fragrance Innovation

Rose, ingredient evolution and niche formulations— highlights from the Elements Showcase

Science, Sex, and Fragrance

The fact remains that odors and fragrances can provoke both positive and negative responses. You in your role as purveyors of fragrance can build in many positive responses to a particular product.

OPINION: Negative Fragrance Messaging

The online fragrance conversation through the eyes of a blogger and perfume lover.

Enhancing an Environment With Fragrance

Think of fragrancing possibilities to reinforce the predicted trends of the ’90s quiet and privacy. The ‘90s will go where our dreamers and entrepreneurial thinkers take us, Pay attention to small innovative company requests. These are idea people.

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Brazilian Fragrance Blooms in Color

Florals and fragrance took over Brazil's Iguatemi Sao Paulo Mall during Renata Ashcar's "Aromatique–Alchemy of the Senses" exhibit, highlighting the country's historical and cultural fragrance ties with a sensory display.

Bell Flavors & Fragrances Goes Tropical

Exotic fruits play heavily in flavors; fragrances incorporate tropical florals

Synesthesia is a neuropsychological trait in which the stimulation of one sense causes the automatic experience of another.

Decoding the Synesthesia Fragrance Boom

How perfumers and brands are telling multi-dimensional stories of emerging scents.

What is a 'clean' fragrance? Sozio says it has an answer.

Sozio Creates "Clean" Fragrance Designation

Responding to demands for transparency from the public and some brands, the company has created a program that builds upon existing "clean" initiatives.

Trends in Deodorant Fragrances

Mintel Global New Products Database (GNPD) looks at recently launched products to identify the most popular fragrance trends in deodorants

Trends in Women's Fragrances

Mintel highlights the top trends in women's fragrances (florals, fruits and botanicals)

Fragrances & Moods: New Perspectives

Today we will look at two aspects of the impact of fragrance. The first concerns the effect of perfume in the social context. The second is more individual, covering perfumes and mood, stress level, and relaxation responses.

Fragrance Market in Japan

In this paper, I will explore the reasons that have prevented the Japanese fine fragrance market from expanding. Also, I will consider the relationship between consumer lifestyle and fragrance as well as the Japanese preference of fragrance.

The Fragrance-Fashion Connection

In a second installment of a series from Euromonitor International, analysts Nicole Tyrimou and Ashme Kunde make the connections on how fashion influences fragrance, and vice versa.

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Forward Thinking: Fragrance Frenzy

Vying for consumers, fine fragrance market activity is being driven by genderless fragrance directions, fragrance books, attention grabbing packaging, store experiences, sampling and technology.

Fragrance and Product Functionality

Product development is a horizontal Iinkage between a series of formulation events and consumer reactions. Creativity amounts to a novel association between seemingly unrelated facts. Creative perfumery then becomes the act of providing a fragrance to serve as a logical connection between a concept and a product formula. The concept is eventually translated into advertising and package copy when the product is actually marketed.

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Forward Thinking: Fierce Fragrances

Fine fragrance activity is being driven by new entrants, fashion designers, pop culture icons and entertainers and wearable scents. Novel packaging, fragrance focused retailers and interactive scent experiences continue to attract consumers.

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