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Section: Fragrance > Trends

'With this event, we are blending tradition and modernity, spotlighting how fragrance brands and consumers are connecting in today's social landscape,' says Mariya Nurislamova, founder and CEO of Scentbird.

Scentbird to Host Inaugural Digital Fragrance Awards This Month

The event will be live-streamed globally on October 29, 2024.

Santa Maria Novella Pharmacy Celebrates 400th Anniversary

Italian perfumer traces back to Dominican monks

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Scent of Childhood: Hasbro Trademarks Play-Doh Fragrance

Hasbro has trademarked the scent of its iconic Play-Doh brand, which the company describes as having a sweet, slightly musky and vanilla-like fragrance.

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Luxe Life: Q2 2018 Prestige Beauty Sales

During the second quarter of 2018 prestige beauty saw an increase in sales, driven by skin care.

The sensor is functionalized with Aryballe’s proprietary combination of biosensors, which capture unique odor signatures in mere seconds.

Aryballe Investment; Odor Sensor Offers Customer Experience Innovations

The sensor is reportedly smaller than a paperclip and, due to its size, can “enable companies to develop innovative solutions for new consumer application challenges.”

Past Fragrance Successes— What Does the Future Hold?

What is a successful fragrance? Fragrance is part of the entertainment industry. Past successful fragrances have captured the imagination of the public just like popular songs and popular movies, What will capture the public’s fancy in the future? Perhaps seeing what worked in different eras of the past will give a hint of what will work in the future.

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For F&F Customers, Sustainability is a Growth Driver

"Sustainability is a driver for growth, and the only long-term option for business in a volatile world,” said Paul Polman, CEO of Unilever, when the company released its latest sustainability report.

Design and Creation of a Successful Major Fragrance

This discussion of the design and creation of successful major fragrances will deal with tbe subject from the standpoint of fragrance planning and evaluation by a major marketer. I see this as a creative process, not as a science, but as an art--an artistic process which should have as its end not only a work of beauty, but a fine product which will make a major contribution to the profit picture of its marketer.

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S.Oliver Launches His and Her Black Label Fragrances

The lifestyle and fashion brand launched a floral and fruity women's fragrance and a fresh and woody men’s fragrance.

View more trend excursion photos here.

Trend Spotting in New York With the WFFC

On June 12, 2018, the WFFC gathered for its 2018 trend excursion, where they sought out the latest flavor and fragrance trends at popular NYC eateries and beauty boutiques.

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Secure Your Booth for World Perfumery Congress 2020

The floor plan for the 2020 World Perfumery Congress is now open, allowing exhibitors to reserve booth space and advertising opportunities.

Gen Z are three times more likely to buy a fragrance linked to the emotional attributes as described in TikTok video content.

Spate: TikTok Driving Fragrance Purchases in US

Perfume-related content on TikTok has increased +449% from 2019 to 2020.

[The gourmand fragrance] category is growing at a rate of +77.5% YoY, with an average of 4.2K monthly searches.

Gourmand Fragrances Trending in Consumer Searches in 2024

[The gourmand fragrance] category is growing at a rate of +77.5% YoY, with an average of 4.2K monthly searches.

There is a growing interest for roll-on perfume. Ingredients searched alongside roll-on perfume include: essential oil, vanilla, and coconut indicate scents associations on the consumer end.

Spate Releases Annual Fragrance Trends Report for 2024

Emma Vernon, host of the Perfume Room podcast stated, "Consumer affinity has deepened and said consumers are looking to weave perfume into even more aspects of their daily lives."

High-end perfumes use rare and exotic ingredients, which are all too often unsustainably harvested and sourced.

How AI Can Solve the Ethical Luxury Puzzle

Technologies such as artificial intelligence are helping luxury perfume brands meet high-end expectations and maintain sustainable practices.

Set within the ART:1 NEW MUSEUM, the instillation allows attendees to explore the future of fragrance for consumers through the vision of Indonesian artist Yawara.

dsm-firmenich Opens Fragrance Sensorium Experience in Jakarta

Connect:Future You will run August 4 to 15, 2025 at the ART:1 NEW MUSEUM.

Trend Spotting: Ungerer Taps British Tea-Inspired Fragrances for 2014

Ungerer expects gourmand scents inspired by the British tradition of afternoon tea to be a key driver in fragrance for 2014.

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What's Clean in Scent at Natural Products Expo West 2019?

At the 2019 Natural Products Expo West, home, air and personal care products were among the many scented innovations featured on the event floor.

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