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Section: Fragrance > Trends

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In US Fragrance, Men Going Stronger, Women Trending Softer

Growth among strong fragrances is being driven by sophisticated early adopters and multicultural male and female shoppers, according to NPD. Growth in lighter feminine scents reflects a focus on naturalness.

McCormick, Bell Flavors & Fragrances Reveal Trends for 2013

Themes of global ingredients, health and wellness in flavor as well as nostalgic and resort-inspired scents in fragrances are expected to dominate the new year.

Versailles was a practice in social ritual, royal etiquette and unrelenting opulence. It also happened to stink like an outhouse.

Royalty and Fragrances Part 2: The Scent of Versailles

Part two explores the fragrantly decadent court of Marie Antoinette, where her perfumer, Jean-Louis Fargeon saturated everyone in Versailles.

Textile Materials With Fixed Cyclodextrins As A Fragrance Depot

The ability to semi-permanently infuse fabrics with finished fragrances and/or fragrance materials opens up a new realm of formulation and application possibilities for perfumers. The market has already seen the introduction of scented pillows and the like, but Buschmann et al.’s recent work presents the possibility of (washable) scented sportswear, linens, upholstery and many other household products that may be customized at will, and which may intake unpleasant odors while imparting pleasant ones.

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The Chinese Flavor and Fragrance Industry—Local to Global?

Can the country's industry expand and evolve to become a multinational contender?

Father's Day 2021 sales grew even more than those for Mother's Day 2021, per new NPD data.

Father's Day 2021 Fragrance Sales Shoot Past 2019 Results

Scent is back in a big way, with results up 68% compared to the holiday period of 2020.

Industry insiders connect to discuss the naturals v. synthetic divide.

[video] Industry Insiders Talk Evolution of Synthetic Materials & Fragrances

Sumit Bhasin (senior vice president, Innovation, Product Development, Corp R&D at The Estée Lauder Companies Inc.), Mark Knitowski (fragrance curator) and Miriam L. Vareldzis (founder and creative director of Palette Naturals) for this discussion.

Bell Flavors & Fragrances perfumer and American Society of Perfumers board of directors member Delphine Perdon Rupnow.

Perfumer Delphine Perdon Rupnow Discusses WPC 2024 & Fragrance Trends

Delphine Perdon Rupnow says, "WPC is THE place to be for perfumers and fragrance professionals of the world, without boundaries."

The Summerween collection includes more than 70 products across body care and home fragrances, including body washes, candles, hand sanitizer and air fresheners.

Bath & Body Works Announces Summerween Collection, Introduces New Fragrance

The collection will feature six fragrances, including new I Scream Float, which sold out in one day on Tik Tok shop.

Global Fragrance Sales are Making a Comeback, Report Says

A Companies & Markets report says U.K. holiday shopping season results are expected to show a boom year for fragrances, thanks to exciting new releases.

European Notes: New and Notable Flavor and Fragrance Ingredients

Highlights from the Amsterdam-based British Society of Flavourists’ (BSF) Table Talk Exhibition

Securing a Leadership Position for a Pro-fragrance Future

Between legislation and antifragrance sentiment among NGOs and the media, it is necessary for industry organizations to take on an expanded role in advocacy.

The Future of Fragrance CBI: A Formula for Transparency?

As NGO and regulatory pressure grows for ingredient disclosure and other challenges to intellectual property, North American stakeholders gather to assess opportunities and threats.

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Linda G. Levy Named President of The Fragrance Foundation

"She is a well-respected industry executive who has diverse marketing and retail experience and is truly passionate about fragrance."

4 Trends Shaping the Fragrance, Cosmetics and Toiletries Market

US economic downturn, the rise of naturals and organics, further consolidation, and blogger power

The fragrance category, thanks to its connection to memories and emotions, can help consumers seek joy in everyday moments.

4 Key Fragrance Trends for 2023 According to Mintel

A Mintel analyst weighs in on current trends and consumer demands driving the industry.

Growth drivers in the fragrance sector again included higher concentrations, including parfums (up 43%) and eau de parfums (up 14%).

Decoding the 2024-2025 Fragrance Boom: Prestige x Value

Luxury brands accounted for 12% of prestige fragrance sales and grew faster than the overall category, per Circana.

Pheromones, the natural chemical signals our bodies emit, can influence how we perceive and connect with others, especially in romantic contexts.

The Impact of Fragrance on Enhancing Pheromones and Attraction

Fragrance developers are experimenting with natural and synthetic pheromones in their formulations, and new research indicates they’re onto something.

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