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Section: Fragrance > Trends

Overachievers and Underachievers: What it Takes to Beat the Industry Average

Part 2 of 3: Benchmarking the fragrance industry—examining current trends and future growth

31% of consumers will purchase beauty and footwear products for themselves during the holidays.

Data: 31% of U.S. Consumers Will Self-gift Beauty for the Holidays

Point-of-sale data revealed fragrance sales in December comprise of more than 60% of the beauty industry's fourth quarter revenue.

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[Podcast] Talking Fragrance Trends With Eddie Bulliqi at the World Perfumery Congress

"One thing that you are seeing across every single category is that people are becoming more interested in unique profiles," Bulliqi says.

Bloom, Groom or Doom—Market Research Study of the Men’s Fragrance Market

The year is 1977; the place, New York City. The American perfumers, creators of fragrances, are gathered for their 23rd annual summit conference. There is an apparent problem with the direction of the men’s fragrance market. 1977 should he different from 1967 and 1957— and, hopefully, from 1987. But will it be? Will it be business as usual this year, or will someone plant seeds of doubt, question the usual, suggest the non or un-usual? Will someone seek out the new trends as well as dusting off the old patterns? Will someone, perhaps, see where we have been? Where we are? And, where we are going?

The Last Word: Sustainable Beauty in Naturals—Ylang-ylang and Vanilla

A conversation with Michel Girard, Remi Pulverail and Rodrigo Flores-Roux of Givaudan.

Pictured from left to right: Michel Mane, Laura Slatkin, Nancy McKay and Vince Kuczinski.

Behind the Fragrance at Day 3 of the World Perfumery Congress

The last day of the educational sessions took a behind-the-scenes look at several popular fragrances and social media's role in educating consumers about the story of perfume.

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WFFC Welcomes New Board Members in Chicago, Cincinnati and New Jersey

The Women in Flavor & Fragrance Commerce have welcomed new board members into the Chicago, Cincinnati and New Jersey chapters.

The Body Fragrances market was characterized by shoppers investing in luxurious scents, including reboots of classics which often meant an increased price point, cleaner formulas, celebrity-backed brands, and functional scents.

Key Drivers in Home and Body Fragrance Markets According to Kline

Home and body fragrance came together to generate upwards of $20 billion in retail sales last year.

TikTok is Driving Gen Z Consumers to Become More Engaged in Fragrance

There has reportedly been a spike in fragrance-related content on the social media platform, which has driven interest in the segment by Gen Z users, according to Circana.

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Take a Bite Out of Scent: Gourmand Trends are Here to Stay

Have you ever smelled something so potent you felt like you could eat it? In honor of April as national pecan month in the U.S., Givaudan shares the impact of gourmand scents in the fragrance industry.

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Biotechnology Ushers in a New Era of Innovation for Perfumers and Flavorists

For a moment, imagine that the constraints of ingredient scarcity and price were no longer issues in the flavor and fragrance industry. Freed from these shackles, what products would the industry create? What fragrances and flavors would be incorporated into which products?

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3 Reasons Why You Should be Excited for the World Perfumery Congress

Why should you be following WPC this year? We'll give you three good reasons.

The global sandalwood oil market is forecasted to reach a market valuation of $188 million by the close of 2033.

Global Sandalwood Oil Market Growth Driven by Aromatherapy and Personal Care Products

The global sandalwood oil market is forecasted to reach a market valuation of $188 million by the close of 2033.

Pheromone perfume, a growing trend, with more than 130K searches for pheromone perfume on Google and trending on TikTok.

Spate Reveals 3 Beauty and Personal Care Consumer Trend Predictions for 2024

Each of these predicted macro trends were selected through an analysis of growing micro trends present on Google searches and TikTok videos in the space of beauty and care.

Citrus essential oils face a number of issues that can alter their composition or quality from season to season and even within a given season.

Essential Oils and Citrus Blends: Maintaining Quality Amidst Rising Costs and Adulteration

Discover the innovative strategies and testing techniques they are adopting to ensure that every drop meets the highest standards, even in a volatile market.

When it comes to buying perfumes, consumers are looking for products that address self-expression—driven by Gen Zers, fragrances serve to express every nuance of individuality.

6 Fine Fragrance Trends for Fall 2024 According to Scentmate by dsm-firmenich

Scentmate has framed the evolution of trends for this autumn and winter in four major sensory concepts: the elevation of clean scents, premium fruits, floral extreme, and back to the roots, which translate into six olfactory trends.

TikTok conversations about fragrances have consistently grown, defying typical seasonal patterns. This suggests brands should actively participate in these ongoing discussions on TikTok to boost awareness.

How Social Media Works as a Predictor for Trends in Beauty and Fragrance

Spate co-founder Yarden Horwitz to discuss social media trends, key formats and olfactory notes on the rise in the United States and white space ripe to explore in 2024.

“This is about giving people the chance to connect with scent in a way that’s very intentional, immersive and totally personalized,” said Evin Ellis, director of global marketing and e-commerce.

ScentAir Launches Build-Your-Own Sample Pack for Consumer eCommerce Line

Customers can now sample up to six fragrances from the brand’s collection of over 80 scents.

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