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Section: Fragrance > Trends
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[Podcast] An Expansion of Perfume Culture With Luca Turin and Tania Sanchez
In the next episode of Two Sense, Perfumer & Flavorist sits down with biophysicist and perfume expert Luca Turin and his wife Tania Sanchez. Topics discussed include promoting niche fragrances, an expansion of perfumery culture and the science of scent.
Jul 5th, 2017
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Scentbird Rebrand and Customer Insight Highlighted in Exclusive WPC On-Demand Interview
CEO and co-founder Mariya Nurislamova connects to talk about rebrand details and what the fragrance customer is looking for.
Aug 9th, 2022
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Scents and Sustainability: World Perfumery Congress 2016 Explores a Greener, Cleaner Fragrant Future
The agenda for this year’s World Perfumery Congress will focus on sustainability and green practices through a series of presentations, panel discussions and vibrant exhibition tabletops.
Jun 9th, 2016
Interrelation of trends in the American fragrance market and the essential oil industry
Continued dialogue and cooperation between essential oil suppliers and creative perfumers must be maintained and strengthened if the growing demands of the American market are to be satisfied.
Apr 14th, 2016
Jacquelyn Wenskus, director, fragrance category analyst at Circana, said, 'To capture this younger consumer, brands must fully encapsulate a mood, going beyond the scent itself and extending into how the brand is positioned, the imagery, the bottle or packaging, etc. All of these components must be very cohesive and strong to effectively evoke the desired feeling.'
TikTok is Driving Gen Z Consumers to Become More Engaged in Fragrance
There has reportedly been a spike in fragrance-related content on the social media platform, which has driven interest in the segment by Gen Z users, according to Circana.
Jul 24th, 2024
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The Floral Extract Market is in Full Bloom—Here’s What You Need to Know
Thanks to an increased desire for natural ingredients in cosmetics and personal care products, floral extracts are anticipated to just keep on growing.
Sep 6th, 2019
The growth of the Middle Eastern fragrance market growth is majorly attributed to the presence of young demography, an upsurge in disposable income and an improvement in the standard of living.
Middle East Fragrance Market Driven by Social Media Marketing, Male Consumer Growth and Well-being
The Middle East fragrances market is projected to reach $4,414.1 million by 2027.
Feb 7th, 2023
Product developers in the flavor and fragrance industries are using artificial intelligence to reduce the development timeline.
Industry Experts Discuss Artificial Intelligence Innovation and Role of Robotics in Flavor and Fragrance Industry
Learn more about how the industry is applying these technologies while keeping humans at the center of innovation.
Mar 1st, 2025
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