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Section: Fragrance > Trends

Pheromone perfume, a growing trend, with more than 130K searches for pheromone perfume on Google and trending on TikTok.

Spate Reveals 3 Beauty and Personal Care Consumer Trend Predictions for 2024

Each of these predicted macro trends were selected through an analysis of growing micro trends present on Google searches and TikTok videos in the space of beauty and care.

Changing Trends in the Marketing of Fragrances, Women’s and Men’s, in the United States

Perhaps television is part of the answer. What the fragrance industry needs is stronger consumer acceptance, which can be generated by television. The use of television as a vehicle to build stronger consumer acceptance will become much more meaningful in the next five years.

Fragrance Perspectives: State of the Art—the Good, the Bad and the Truth

A frank look at the state of the fragrance industry. Let’s start with the bad. The world of fragrances is no longer what it used to be.

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Vigon Named One of the Best and Brightest Companies to Work For in the World

For the first time, Vigon International has been named one of the nation’s "Best and Brightest Companies to Work For."

The growth of the Middle Eastern fragrance market growth is majorly attributed to the presence of young demography, an upsurge in disposable income and an improvement in the standard of living.

Middle East Fragrance Market Driven by Social Media Marketing, Male Consumer Growth and Well-being

The Middle East fragrances market is projected to reach $4,414.1 million by 2027.

Beyond BRIC: Traditional and New Natural Raw Materials and Supply Issues 137918788

Ingredients and sourcing in Indonesia, Tahiti, Réunion and Maghreb— highlights from Journées des Huiles Essentielles and Congrès International Plantes Aromatiques et Médicinales

The Power of Perfume and the Aromatic Plants of Provence, the Alps and Côte d'Azur

Highlights from the 30th Essential Oil Days (Journées des Huiles Essentielles [APPAM]) and International Congress of Medicinal and Aromatic Plants (Congrès International Plantes Aromatiques et Médicinales [PAM])

Perfumes—and Perfumery

The perfume industry can generally be divided into three categories but without well-defined boundaries: prestige perfumery (French, American and Japanese), mass market alcoholic perfumery and non-alcoholic perfumery. A fourth category could be food flavors. Although they are not perfumery, they are nevertheless related to perfumery and are manufactured by the same firms.

Breakthrough Creativity and Psychographics

This fragrance psychographic “overlay” to VALS is one new breakthrough area we are pioneering. We avoid the unworkable ideas or logic-deductions, the two polarities of mediocrity in the marketing and advertising of products. We use the fragrance psychographics as an invaluable creative tool toward focusing our breakthrough problem-solving in a constructive way.

Bell Awarded Best and Brightest Companies

Bell Flavors and Fragrances was named one of Chicago's best and brightest companies to work for in 2015.

WFFC NYC Sensory and Trend Excursion

Women in Flavor and Fragrance Commerce's second annual WFFC NYC sensory fragrance and flavor trend excursion will be held on June 22, 2009 at Manhattan’s Chelsea and Meat Packing District.

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The Power of Scents and Brands

Never before has an interactive discussion between a fragrance house and its client taken place in a public setting. Never before until today, that is—when Jeb Gleason-Allured, editor in chief of Perfumer & Flavorist and Global Cosmetic Industries magazines, and program director of the World Perfumery Congress (WPC), brought both to the stage to lead attendees through the dynamics of the client-perfumer relationship and the power it brings to brands.

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Scent & Spirit: Poisons, Potions and Perfumes

Danger and beauty have always gone hand-in-hand—or in this case, nose-in-heart—when it comes to some of the world’s most poisonous flowers. Here, we take a historical sniff at how oleander, datura and belladonna among others have been used for centuries in fragranced potions; with recent perfumers paying homage to the flowers’ alluring powers in the niche fragrance scene.

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Scent & Spirit: Shamanism and Scent

What does mysticism smell like? We venture away from the glossy perfume counters of today and into the fumes of the past where our ancestors used scent as a portal to explore transcendence and magic.

Celebrating Perfumery and Indie Brands

Highlights from the Elements Showcase, New York

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Art and Olfaction Awards Honor Independent Perfumers

The fourth annual Art and Olfaction Awards will take place on May 6, 2017, in Berlin, Germany and will honor independent, artisan and experimental perfume creators.

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{slideshow} Network and Connect at WPC 2018

Attend one, or all, of these networking events to catch-up with a colleague or to make a new contact at the 2018 World Perfumery Congress.

The Trials and Tribulations of the Perfumer

I shall keep my paper geared to the problems of the perfumer of an essential oil-compound house in Europe exporting a major part of its production worldwide. I am purposely stressing the point of worldwide exports because this has a direct bearing from the outset on the modern perfurmer’s code of conduct.

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