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12 Results
Type: Article
Section: Fragrance > Trends
Ingredients
Formula for Success: Innovation in Fragrance
The industry’s prospects for the next five years: excess launches, pricing pressures and the perfumer's palette.
Fine Fragrance
1, 3, 6, 7, and 8
Three perfumers discuss their translations of couture into scent.
Regulatory & Research
Royalty And Fragrance: A Tale Of Two Palaces, Part 1
In our Scent and Spirit edition, part one of this two-part series explores the lush fragrances of the sultan’s court of the Deccan era in India from 15-1700s.
Trends
Rethinking Fragrance
From consumer discovery to product formats and unusual notes, perfumery is evolving faster than ever.
Ambient Scent
Gourmand Candles, Interactive Scent Activations, Sustainability & Odor-neutralizing Tech Lead Air Care Market Trends
See the latest collaborations and insights from fragrance industry leaders in the air care segment.
Ambient Scent
Relighting the Flame
As scented candles lead the way in air care, fragrance compositions are more creative than ever, while technical considerations explore natural waxes and solvents for a more eco-friendly label.
Home Care
Tide: The History of the Smell of Clean in North America
Throughout the years, Tide has become synonymous with the scent of clean, while evolving to meet the demands of conscious consumers.
Home Care
Laundry Logic: Fueling Purchase Intent through Fragrance & Lifestyle Trends
The power of scent can provide the pivotal opportunity to activate shopper interest and deliver the winning “wow” factor.
Fine Fragrance
Perfume Goes Genderless: The Rise of the Third Option
Through its modern style, inclusive nature and fresh take on scent, unisex fragrances are breaking fragrance traditions and creating new opportunities.
Trends
Forward Thinking: Fragrances Spring Forward, Part 1
Current fine fragrance activity is being driven by experiential retailers, custom fragrance technology, natural fragrances, gender-fluid launches, hero ingredients, eye-catching packaging, book releases and beverages using scents to enhance the olfactory experience.
Trends
Forward Thinking: Hair Flair, Fragrance and Care
Hair colorants, customized hair products and innovative hair care applications inspired by skin care are providing new opportunities and challenges for fragrance houses and consumer packaged goods manufacturers.
Fine Fragrance
Forward Thinking: Fierce Fragrances
Fine fragrance activity is being driven by new entrants, fashion designers, pop culture icons and entertainers and wearable scents. Novel packaging, fragrance focused retailers and interactive scent experiences continue to attract consumers.
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