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Just as the company did with flavor before it with its Generative AI Flavor Formulator, the new fragrance variant is claimed to offer a speedy alternative to conventional R&D/product development, which is founded on iterative processes.
PerfumeGPT? NotCo's Generative AI Fragrance Formulator Wants to Disrupt Scent
The Generative AI Fragrance Formulator is capable of creating "unique scents that consumers have never encountered before," NotCo claims.
Oct 24th, 2024
With the launch, Generation will introduce three exclusive fragrance ingredients created using OI technology: Glossine, Fractaline, and Quasarine.
Osmo Launches AI-Powered Fragrance House, Generation
Perfumer & Flavorist+ asked the company's CEO and master perfumer about how this new fragrance house will harness its proprietary technology to elevate fragrance formulation.
Mar 5th, 2025
The Kaorium system enables a poetic interactive experience that invites consumers to smell, reflect and experience, building a new relationship to fragrances in a retail setting.
The Future of AI x Fragrance Showcased at World Perfumery Congress 2022
The WPC 2022 provided a preview of a sensory future combining human expertise and computing precision.
Nov 15th, 2022
Professional headshot of a woman in business attire smiling at camera
Inside IFF: Where Nature, Biotech and AI Converge in Fragrance
Jun 1st, 2026
Similarly to other industries, AI started from applications that are not unique to fragrance, such as analyzing consumer behavior as recorded in e-commerce transactions and social media for the purpose of creating fragrance products that sell better.
Digital Transformation and Artificial Intelligence in Fragrance
Exploring the growth and potential of artificial intelligence in fragrance formulation.
Jun 1st, 2023
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Artificial Intelligence: The Future of Fragrance
Stepping into the age of digital fragrance at WPC.
Feb 14th, 2020
Airzai CEO, Airzai Muneeb Mushtaq, testing Firmenich fragrances made for Airzai Aroma.
Firmenich Announces Partnership with AI Startup Airzai
The partnership's mission is to co-create emotional scents to reinvent fragrance design through augmented creation.
Nov 11th, 2022
OVR's ION3's reusable scent cartridge has nine base scents that can be used to create multiple combinations and variations.
[Updated] 8 Artificial Intelligence Technology Advances in Flavor and Fragrance
Discover the latest AI platforms, technology and partnerships.
Feb 7th, 2023
Catch up on the latest news throughout the F&F industry.
See The Latest Buzzing Headlines in Flavor and Fragrance
See which companies made headlines this week in F&F.
Oct 21st, 2022
Two professionals standing together outside a weathered building entrance in an urban setting
Patina Is Building an AI “Scent Code” to Turn Fragrance Into a Programmable Molecular System
Patina envisions a future where scent and flavor can be designed on demand, allowing perfumers and brands to compose fragrances with the same precision as digital media.
May 21st, 2026
Modern laboratory with fragrance bottles on display shelves and researchers in background
Fragrance Leaders & Newsmakers 2026: The Great Reset—Leadership Shifts and the 4 Forces Driving the Industry’s Future
Insights from major fragrance houses and upstarts  reveal a future defined by the complex, yet integrated, dynamics of human creativity, scientific precision and hyper-local market relevance.
Jun 1st, 2026
Perfumers need to be more comfortable being uncomfortable, explore new ingredient ideas and learn to win with the palette of the future.
3 Change Agents Shaping Fragrance Formulation
How perfumers can best navigate three areas currently having the biggest impact on the fragrance industry.
Mar 1st, 2023