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Inside IFF: Where Nature, Biotech and AI Converge in Fragrance

Similarly to other industries, AI started from applications that are not unique to fragrance, such as analyzing consumer behavior as recorded in e-commerce transactions and social media for the purpose of creating fragrance products that sell better.

Digital Transformation and Artificial Intelligence in Fragrance

Exploring the growth and potential of artificial intelligence in fragrance formulation.

Modern laboratory with fragrance bottles on display shelves and researchers in background

Fragrance Leaders & Newsmakers 2026: The Great Reset—Leadership Shifts and the 4 Forces Driving the Industry’s Future

Insights from major fragrance houses and upstarts reveal a future defined by the complex, yet integrated, dynamics of human creativity, scientific precision and hyper-local market relevance.

Perfumers need to be more comfortable being uncomfortable, explore new ingredient ideas and learn to win with the palette of the future.

3 Change Agents Shaping Fragrance Formulation

How perfumers can best navigate three areas currently having the biggest impact on the fragrance industry.