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Inside IFF: Where Nature, Biotech and AI Converge in Fragrance

Similarly to other industries, AI started from applications that are not unique to fragrance, such as analyzing consumer behavior as recorded in e-commerce transactions and social media for the purpose of creating fragrance products that sell better.

Digital Transformation and Artificial Intelligence in Fragrance

Exploring the growth and potential of artificial intelligence in fragrance formulation.

The expo hall was decorated with some of the most elaborative and imaginative booths, inviting attendees to dive in nose first.

World Perfumery Congress 2024 Hosts 1,600+ Attendees in Geneva, Switzerland

Don't miss event highlights from WPC's return to Europe!

Early bird rates are now available for the three-day conference for $1,250, rates varying depending on the professional category.

WPC Conference Tackles Competitive White Space & Consumer Connection

See the growing conference session and speaker lineup for the event scheduled for this summer in Geneva.

CPL Aromas Charts Its Own Path as Fragrance Enters a New Era of Innovation and Independence

CPL’s strategy is built around targeted geographic growth, proprietary capabilities and a differentiated approach to perfumery.

Modern laboratory with fragrance bottles on display shelves and researchers in background

Fragrance Leaders & Newsmakers 2026: The Great Reset—Leadership Shifts and the 4 Forces Driving the Industry’s Future

Insights from major fragrance houses and upstarts reveal a future defined by the complex, yet integrated, dynamics of human creativity, scientific precision and hyper-local market relevance.

Perfumers need to be more comfortable being uncomfortable, explore new ingredient ideas and learn to win with the palette of the future.

3 Change Agents Shaping Fragrance Formulation

How perfumers can best navigate three areas currently having the biggest impact on the fragrance industry.