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Type: News

Section: Fragrance > Personal Care/Beauty

The Aromatic Greens Eau de Parfum is described as paying homage to the diversity and pure calm of nature. It is inspired by an exploration of nature and a walk through the rainforest or tropical garden.

David Beckham Launches The Collection Fragrance Line

The collection of the three Eau de Parfums was inspired by nature and travel.

Jamie Wilson, beauty editor at Marie Claire, said, 'Younger generations exploring the fragrance world for the first time have played a huge role in growing the category, fueling an increase in viral moments on platforms like #PerfumeTok.'

Marie Claire Releases 10 Biggest Fragrance Trends for 2025

The ten trends reflect the influence of younger consumers on the industry.

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Nootkatone Evolves to Fight More than the Zika Virus, NIAID Sponsors Research

The U.S. National Institute of Allergy and Infectious Diseases is sponsoring the research to test nootkatone against mosquitoes carrying the Zika virus.

The solid perfume is alcohol free and has a gel-type texture that can be easily applied as desired.

Longtake Launches Solid Perfume

The solid perfume has a gel-type texture and last up to 10 hours, according to the brand.

The collection is packed with natural oils like squalane, jojoba, shea butter, hyaluronic acid and sorbitol for lasting hydration.

Escentric Molecules Launches Body Collection

With biomimetic active ingredients, the formulations mimic the skin's natural processes, leaving you hydrated and balanced.

The partnership will run throughout 2025 to help discuss men’s care.

Dove Men+Care Announces Collaboration with Marshawn Lynch for Whole Body Deodorant Range

The partnership will include two new scents for the Whole Body Deodorant Sprays.

Amenitiz products are solid cosmetics made to reduce the environmental impact of hotels and guesthouses while meeting the needs of consumers.

Solutions Parfum Launches Bath Line Designed to Reduce Plastic Waste

Amenitiz products are solid cosmetics made to reduce the environmental impact of hotels and guesthouses.

The new collection from Sol de Janeiro includes three limited-edition fragrances.

Sol de Janeiro Launches Limited-Edition Perfume Collection

The collection includes a curated Scent Menu with layering guides for existing fragrances.

Tamburins' latest collection features eight cream-type moisturizers that can be used like perfume.

Tamburins Debuts The Shell Perfume Hand Line

Tamburins' latest collection features eight cream-type moisturizers that can be used like perfume.

The collection will be available in four formats: body wash, body scrub, body soap bar and deodorant.

Dove Launches Limited Edition Garden Tea Party Collection

The Garden Tea Party collection includes four new fragrances inspired by trending scents, including fig, berry and florals.

The Numerology Collection includes three fragrances, plus one Ulta Beauty-exclusive fragrance.

Lake & Skye Launches The Numerology Collection

The collection includes hair and body mists with mood-enhancing ingredients.

The Ekos Ryos collection includes three fragrances inspired by the soul of the Amazon region.

Natura Launches new Ekos Perfume Brand with Tátil Design

Tátil Design and natura have collaborated for 25 years, and the design firm helped develop the visual identity of the Ekos brand.

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Agilex Fragrances Completes Acquisition of Fragrance West

Following news of its acquisition, Agilex Fragrance has closed the deal for the Fragrance West acquisition, which includes maintaining its Los Angeles manufacturing facility and integrating it under its brand.

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Agilex Fragrances Announces Acquisition of Fragrance West

Agilex Fragrances, a company of the Firmenich Group expands its West Coast presence with the acquisition of Fragrance West.

The right scent can catch someone's attention, make them curious and stick in their mind long after you've met.

Fragrance Flirting: 5 Tips to Selecting Appealing Fragrances

Relationship coach Katie Flowers has put fragrance flirting on the radar of consumers.

The Power Essence Body & Hair Fragrance Mist collection will be available on Touchland's website as well as Sephora and Ulta Beauty for $20.

Touchland Launches Fragrance Collection

The collection includes eight body and hair fragrance mists made with hydrating and mood-enhancing ingredients.

Trends in Deodorant Fragrances

Mintel Global New Products Database (GNPD) looks at recently launched products to identify the most popular fragrance trends in deodorants

Caftari has launched with two hero SKUs, Elixir and Dolce Far Niente.

Fragrance Brand Caftari Launches

The brand's scents are created to elicit emotional responses that are neurologically science-backed.

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